Budiey
WANTED: MOST ORIGINAL PICK-UP LINES
WIN AN iPAD WITH AXE WAKE N’ WIN CONTEST
26 JULY, 2010 – KUALA LUMPUR, MALAYSIA: AXE, the No. 1 male deodorant brand in the world, is inviting all Casanovas and Femme Fatale to draw from their past seduction experiences to create and share their most original pick-up lines. Up for grabs are four iPads – worth RM 3,000 each! – to be won in addition to limited edition AXE Packs.
The AXE Wake n’ Win Contest, which kicked off on Friday, 16 July 2010, will run for four weeks. To enter, participants must first call the AXE Hotline at 010-225 3344 to set a wake-up alarm. Every day, ten callers will be shortlisted and invited to submit a pick-up line.
The caller with the best line each day will be in the running to win an iPad at the end of the week. Their pick-up lines will be posted on the AXE Malaysia Facebook page (www.facebook.com/AXEmalaysia) and the Weekly Winner of the coveted iPad will be decided by public votes and AXE Malaysia.
Everyone wins with AXE, so the remaining six finalists each week will be given a limited edition AXE Pack, containing AXE deodorants and a booklet on dating and men’s grooming tips.
The AXE Wake n’ Win contest is open to all Malaysians and callers are eligible to win the four weekly iPad simply by calling in every day. Standard telco rates apply.
For more information on the AXE Wake n’ Win Contest and to view the terms and conditions, visit www.facebook.com/AXEmalaysia.
AXE is a brand for the confident male who knows what he wants and how to get it. It was first launched in Malaysia in June 2010, giving Malaysian men the confidence boost through scent to attract the opposite sex. The AXE deodorant range comes in five masculine fragrances: Click, Dark, Temptation, Pulse, Vice and Africa, now available in all major retail outlets.
