Budiey
- Volkswagen Malaysia and Tarik Jeans began the collaboration earlier in 2020
- The “Modern Nostalgia” collection weaves iconic Volkswagen iconic models and heritage with classic local Malaysiana design elements.
- 50 percent of all proceeds will be donated to the Kenaboi Forest Reserve in Negeri Sembilan on World Tapir Day on 27th April 2021.
Similarly to the first instalment, “Modern Nostalgia pt.2” is a limited-run capsule collection. While “Modern Nostalgia” featured Volkswagen models combined with Tarik’s local vintage design elements, the more premium “Modern Nostalgia pt.2” draws its inspiration from the raw, rugged and hands-on workshop life. The new designs shift gears to capture Volkswagen’s racing heritage and spirit whilst incorporating performance-themed colours that motorheads and car enthusiasts will approve.
“Modern Nostalgia pt. 2” comprises of a variety of high-quality apparels such as denim jackets that retail at RM259, work shirts at RM159 and t-shirts at RM79.
Erik Winter, Managing Director of VPCM said that sustainability and conservation is a key pillar for Volkswagen, with the brand already investing heavily in reforestation projects around the world. “VPCM is proud to be able to play a part in Malaysia to make a difference, and while the COVID-19 outbreak had unfortunately affected the timeline of the campaign, we remain committed to the project. Together with our friends at Tarik Jeans, I firmly believe in the success of this campaign, and I would like to urge fans of the Volkswagen and Tarik brands to make that purchase for a good cause.”
According to Afiq Iskandar, Founder and CEO of Tarik Jeans, “Cross-industry collaborations such as this one shows the synergy and symbiotic relationship when both nature and technology come together and take the forefront. We express our gratitude again to Volkswagen Malaysia for joining us and for creating awareness, raising funds and paying homage to the Malayan Tapir that has been a core graphic since the inception of the Tarik Jeans brand”.
Merchandise from the complete “Modern Nostalgia” collection can be purchased on Tarik Jeans’ website, Shopee and Zalora. A total of 50 percent of all proceeds generated from the sales of this campaign will be donated to the Kenaboi Forest Reserve in Negeri Sembilan on World Tapir Day on 27th April 2021.
The Malayan tapir is the only Asian species native to the island of Sumatra, Peninsular Malaysia and Southern Thailand with a distinctive coat pattern. The tapir has a lifespan of up to 30 years, but agricultural developments and
deforestation, being hunted for food and sport and illegal animal trafficking have resulted in an alarming decrease in their numbers. It is estimated that there are only less than 3,000 of them left.
