Budiey
UNIQLO announces the launch of SPRZ NY (“Surprise New York”), a new global project where art and fashion meet, creating something magical. Inspired by famed and influential artists of our time, SPRZ NY will feature a number of specially designed items such as T-shirts, outerwear, innerwear and more, as well as a collaboration with The Museum of Modern Art (MoMA).
UNIQLO became a multi-year, corporate sponsor of MoMA, home to one of the world’s greatest collections of modern and contemporary art, in May 2013. At that time, UNIQLO became sponsor of the Museum’s Friday night free admission program, now called “UNIQLO Free Friday Nights,” which provides increased accessibility to the Museum’s exhibitions, collection and film programs.
To further its continued support of MoMA, UNIQLO is presenting the MoMA Special Edition items, inspired by artwork from the Museum’s collection and new designs specially made for SPRZ NY in collaboration with living artists. The MoMA Special Edition designs are based on the works of world-renowned artists like Andy Warhol, Jean-Michel Basquiat, Keith Haring, Jack Pierson, Jackson Pollock, Lawrence Weiner and Ryan McGinness. Products will be available at UNIQLO stores worldwide from March 28.
Commenting on the announcement, Fast Retailing Chairman, President and CEO Tadashi Yanai said, “We are extremely pleased to have wonderful partners such as MoMA. Through SPRZ NY, we will give customers around the world a taste of enjoying exceptional art by wearing our specially designed clothes and items, reinforcing our LifeWear mission.”
