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In anticipation of the Hari Raya festivity, UNIQLO launched the UNIQLO x Hana Tajima Collection, its first modest wear line at its flagship store in Farenheit88 today. A collaborative line with UK designer Hana Tajima, UNIQLO emerges in the modest fashion world with the designer by coming together to explore, develop and design a collection that meets the lifestyle and needs of women who value modest style.
UNIQLO and Hana Tajima Launches First Modest Wear Collection in Malaysia
A Collection for the Modern and Modest Women
“We wanted to create a line for women who appreciate modesty as a lifestyle, as well as a broader international audience. It is relaxed, and can be mixed and matched to enhance style,” Hana said.
The inaugural collection takes inspiration from an appreciation of diversity and its versatility allows for flexible coordination with a range of styles. It features stylish hijab headscarves, with relaxed jeans, rayon blouses, and long dresses, as well as AIRism hijab innerwear headscarves and headbands, for enhanced comfort when wearing a hijab.
Present at the event was Mr. Taku Morikawa, Fast Retailing Group Senior Vice President, Chief Operating Officer of UNIQLO Global & Co-Chief Executive Officer of UNIQLO South East Asia who said “The Hana Tajima collection is a further extension of our LifeWear concept in making fashionable, high quality products for anyone, anywhere, to enhance lifestyles. We worked with Hana to develop something with international appeal, while maintaining the concept of modest clothing. The result is not only stylish but also comfortable.”
The inaugural launch of UNIQLO x Hana Tajima Collection was celebrated with the presence of acclaimed singer-songwriter Yuna who was also featured in the collection.
At the launch event, Hana showcased her styling and looks on the runway and presented the audience different ways of mixing and matching the collection pieces. The UNIQLO x Hana Tajima Collection is available at all UNIQLO stores in Malaysia from 3 July 2015, and selected stores in Singapore, Indonesia, and Thailand.
About Hana Tajima
UK-born fashion designer and blogger Hana Tajima is changing the way young women dress all over the world. Inspired by her Japanese roots and English upbringing, her modern, functional designs, which are both culturally sensitive and extremely comfortable, continue garnering international attention and acclaim.
