Sunsilk & MODA Celebrate 21st Anniversary Fashion Showcase

Sunsilk and MODA celebrate Perfect Hair and Perfect Style at its 21st Anniversary Fashion Showcase

Perfection is the pinnacle of every woman’s desire. All women want that level of finesse for their look. Motivated by that reality, Sunsilk and Malaysian Official Designers Association (MODA) celebrate perfection and inspire women to achieve nothing but excellence from top to toe.

Sunsilk’s efforts to unravel the secrets of hair perfection started 20 years ago. A month ago, in the pursuit of every inch perfect, Sunsilk launched its new Co-Creations range enhanced by patented Nano Complex Formula. This latest technology is developed together with a panel of 7 world class hair experts, to take care of the minute details of every hair strand to meet the exacting hair care perfection standards.

In an endeavour to meet every woman’s aspiration, Sunsilk collaborates with MODA to present total excellence, where perfect hair meets perfect style at its 21st anniversary celebration.

“This perfect union of hair and style with MODA stems not only by a mutual passion for perfection, but a common work ethos: the fundamental belief that excellence lies in minute details and expertise. These two elements go hand in hand, and it is this fundamental philosophy that brings Sunsilk and MODA together,” said Ainul Yaqin, Home and Personal Care Director, Unilever (Malaysia) Holdings Sdn Bhd.

To mark the occasion, Sunsilk and MODA are hosting three exciting endeavours – a fashion show to celebrate the epitome of perfection; the launch of a virtual portal on Facebook and a nationwide online contest.

Sheer and utter perfection dominates the runway at MODA Celebrates Perfection 21st anniversary fashion showcase where 33 renowned local designers in Malaysia feature an artistic narrative of excellence, galvanised by Sunsilk’s hair expertise and vision of perfection.

To embody and express this perfect detail, key featured designers like Alvin Tay and Amir Luqman will incorporate crystal embellishments to their creations coupled with highly detailed workmanship that goes behind the creation of every dress. Exquisitely brilliant hair styles stemming out from the in-depth hair care and world-class expertise will be created by Sunsilk’s international hair experts and co-creators, Thomas Taw and Yuko Yamashita to complement the fashion panache of the featured designers in a celebration of perfect hair, perfect style.

As an extension to this fashion showcase, Sunsilk and MODA are also making perfection more attainable and accessible to all women with the launch of a Facebook portal. The Sunsilk Malaysia Facebook portal will offer women a perfect guide to everything on hair and style. This personalised virtual guide is aimed at giving ease of access to expert counsel, tips, knowledge and trends for women to begin their own personal quest for head to toe finesse.

To enthrall, rouse and embolden women to begin their personal quests for exquisite panache, Sunsilk is giving women a taste of perfection through an online contest. The Sunsilk Perfectionista contest will grant women the opportunity to be a cover model on fashion and beauty magazine. All Sunsilk facebook fans need to do is simply upload a photo of themselves, picture perfect, and garner votes to win this priceless experience.

Be inspired and be empowered by the epitome of perfection by logging on to www.facebook.com/SunsilkMalaysia. Perfection is now just a click away!

A union of perfect hair and perfect style
Amir Luqman is known for his flattering clothing. Resplendent with sexy silhouette and clean cuts, he has racked up an impressive list of professional accomplishments. His penchant for straight lines and distinctive patterns will see him collaborate with the edgy London hairstylist and co-creator of the Sunsilk Damaged Hair Reconstruction range, Thomas Taw, who will transform tresses into elusive beautiful gleaming hair that is executed with care.

Alvin Tay has a great flair for fashion and is known for his famous couture that continues to dazzle the world with excellence and creativity. He will see himself perfectly aligning strands with Japanese hairstyle mogul and co-creator of the Sunsilk Silky Smooth & Manageable range, Yuko Yamashita. Yuko’s fixation on smooth and manageable hair will see her bringing a touch of elegance and flowy hairdos to Alvin’s fantastical aesthetic creations.

Sunsilk “achieved” hair care perfection with its new Patented Nano Complex Formula
Sunsilk has in-depth expertise on hair care through its collaboration with seven world-class hair experts. They are focused, meticulous and study details that others fail to do. Sunsilk’s hair experts treat each hair strand individually from the sheen, texture and root because they know it’s the only way hair will look and stay perfectly beautiful, from root to tip.

Sunsilk achieves hair perfection through its new patented nano complex formula that was developed through the dynamic collaborations between Sunsilk’s research and development team along with the panel of seven hair experts. The patented Nano Complex is a unique formulation of optimum nano-sized particles which on application, provides a highly efficient and even deposition across the hair fibre. It coats every strand and every inch of hair to deliver specific high-performance benefits for each hair type. This latest technology is designed to take care of the minute details to meet the exacting hair care perfection standards of these world’s renowned hair experts who strive for every inch perfect hair.

About Sunsilk
Sunsilk is Unilever’s leading hair care brand, sold in 80 countries and territories worldwide and with sales of US$1 billion. The brand dominates the Asian and Latin American hair care markets. Sunsilk is also sold as Elidor, Seda and Sedal.

About MODA
The Malaysia Official Designer Association (MODA) is a non-profit association of Malaysia’s foremost fashion designers founded in 1990. MODA has established itself as the apex body in the field of fashion design in Malaysia, with the sole aim of developing and growing the nation’s fashion industry.

This year, in conjunction with its 21st anniversary, MODA celebrates the epitome of perfection through a strategic collaboration with Sunsilk and its team of international hair experts.