Budiey
Kelab bola sepak gergasi tanah air, Johor Darul Ta’zim (JDT) terus mencipta fenomena tersendiri apabila menjalin kolaborasi strategik dengan Universal Music Asia Tenggara dan syarikat rakaman Def Jam menerusi penghasilan lagu tema berjudul Pioneers menampilkan penyanyi rap ternama dunia, Snoop Dogg.
Pemilik kelab bola sepak tersebut, Tunku Mahkota Johor (TMJ), Tunku Ismail Sultan Ibrahim bertitah, JDT sentiasa komited untuk memberikan yang terbaik demi kemajuan kelab bola sepak dinaunginya.
“Apabila bercakap tentang kelab JDT, saya dah cakap berulang kali, ini bukan hanya sebuah kelab bola sepak.
“JDT merupakan sebuah empayar. Saya tidak hanya cipta sebuah kelab bola sepak yang biasa-biasa tetapi mempunyai aspirasi dikenali di peringkat antarabangsa.
“Itulah idea penubuhan JDT, sebuah kelab bola sepak yang bagi saya, mempunyai cerita penuh inspirasi,” titah baginda.
TMJ turut memaklumkan, pada awal penubuhan JDT, ramai yang memandang enteng tentang masa depan kelab tersebut yang diramalkan hanya mungkin bertahan untuk beberapa tahun sahaja namun, lain dibuktikannya.
“Saya akan buat tidak kira berapa ramai yang tidak percaya tentang projek kami. Ramai orang meramalkan bahawa kelab ini hanya akan bertahan untuk tempoh dua tahun. Hari ini, kami dah berusia 10 tahun dan kami semakin kuat hari demi hari.
“Bina kelab bola sepak perkara yang paling susah adalah untuk mendapatkan hasilnya. Untuk mendapat hasil dan wujud bersama secara komersial, ia sesuatu yang kita tak boleh jangka kemungkinannya.
“Kadang-kadang saya cubit diri saya sendiri apa yang berlaku sekarang adalah sesuatu yang nyata. Sekarang dah jadi satu kelab yang hebat dan semakin bergerak ke hadapan, kami akan terus komited memperkenalkan jenama yang dibangunkan ke serata dunia,” jelas TMJ.
Snoop menerusi Instagramnya yang memiliki 71.2 juta pengikut turut berkongsi video muzik Pioneers dengan memetik antara bait lirik dalam lagu berkenaan: “Vision without execution is just a hallucination. (visi tanpa pelaksanaan hanyalah satu halusinasi).”
Pioneers nyanyian Snoop dan Joe Flizzow, diterbitkan oleh SonaOne sementelah lirik lagu diilhamkan daripada kesungguhan dan kegigihan JDT dalam menetapkan standard baharu bola sepak di Malaysia serta kejayaan yang dicapai sejak 2013.
Rakaman vokal dirakamkan di Los Angeles, Amerika Syarikat dan Kuala Lumpur manakala proses susunan lagu dan adunan muzik dilakukan di Los Angeles.
Video muzik Pioneers yang dilancarkan pada hari ini dilancarkan dalam semua akaun media sosial rasmi JDT dan saluran YouTube JDT TV.
Untuk maklumat lanjut, layari www.johorsoutherntigers.my dan akaun media sosial JDT.
Johor Darul Ta’zim Football Club Forms Strategic Global Branding Alliance With Universal Music South East Asia
Cultural collaboration will amplify the deep connection between music and football with the release of “Pioneers” by Snoop Dogg and Joe Flizzow as JDT’s 2022 Official Theme Song via Def Jam Recordings SEA.
Johor Bharu, 17 March 2022: Malaysian Super League champions Johor Darul Ta’zim Football Club (JDTFC), today announced a new strategic collaboration with Universal Music South East Asia (UM SEA) and Def Jam Recordings SEA for the release of “Pioneers”, the club’s official 2022 theme song, created and performed by global hip-hop icon Snoop Dogg and Joe Flizzow, one of Malaysia’s most popular and acclaimed rappers, who also serves as President, Def Jam Recordings SEA. The track, forms part of JDTFC’s wider global branding strategy, developed in partnership with UM SEA.
Universal Music Malaysia will be the exclusive music distribution partner for the single, which will be available on digital streaming platforms worldwide, from 22nd March 2022. The track’s inspirational tone will allow for fans to channel and appreciate the essence of JDTFC’s values of winning-mentality, innovation, discipline, and excellence at the highest level.
HRH Major General Tunku Ismail Ibni Sultan Ibrahim, Crown Prince of Johor and owner of JDTFC, and Kim Lim, MD of Universal Music Malaysia signed the distribution agreement at the Sultan Ibrahim Stadium, JDTFC’s 40,000 capacity home ground, symbolizing another historic milestone in JDTFC’s journey to become a global recognized football team with a growing international fanbase.
“Pioneers” was performed by Snoop Dogg and Joe Flizzow and produced by SonaOne with lyrics inspired by JDTFC’s tireless efforts in setting new football standards in Malaysia and the success that have come on and off the pitch since 2013. The vocals were recorded in Los Angeles and Kuala Lumpur, with mixing and mastering completed in Los Angeles.
HRH Tunku Ismail Ibni Sultan Ibrahim, Owner, Johor Darul Ta’zim Football Club said, “Universal Music Group is the largest music company in the world with a very rich history of award-winning artists and great music that have shaped the entertainment industry for almost 100 years. Having a phenomenal hip hop legend like Snoop Dogg to perform JDT’s 2022 official theme song with our Johorean artiste, Joe Flizzow is truly an amazing collaboration. We hope that “Pioneers” will mark the beginning of many more collaborations between JDT and Universal Music in the years to come.”
Calvin Wong, Universal Music Group’s CEO, Southeast Asia & SVP, Asia commented, “We are honored to partner with Johor Darul Ta’zim Football Club for this groundbreaking initiative. The experience and creativity of Universal Music SEA and Def Jam Recordings SEA’s teams of artists and executives will help expand the legacy of JDTFC and cultural impact of our artists, not only in Malaysia and South East Asia, but around the world. We are truly proud to play a part in JDTFC’s global brand strategy and hope our artists will unite JDTFC’s fans globally through music.”
Kim Lim, MD of Universal Music Malaysia remarked, “Artist collaboration is one of the biggest creative forces driving music and brands today. The beauty of this unique partnership with JDTFC is that we can provide breakthrough opportunities for local artist and upsurging homegrown brand with international superstar like Snoop Dogg. I believe this collaboration can open up a whole new world of sounds, styles and opportunities between Universal Music Malaysia and JDTFC in future seasons.”
The music video for “Pioneers” which premiered during today’s event will be available on all JDT Official Social Media accounts & JDT TV’s YouTube channel from March 17, 2022. For more information, please visit www.johorsoutherntigers.my and subscribe to JDT’s social media accounts.
About Johor Darul Ta’zim Football Club
The seismic rebuilding of football in Johor has seen JDTFC become a reputable force, all since the Crown Prince of Johor took charge ahead of the 2013 season. Today, JDTFC are one of Southeast Asia’s most ambitious clubs with facilities that rival some of the best teams in the continent, and success has been ever-flowing. JDTFC have won a record eight straight Malaysia Super League titles, seven Charity Cups, 2016 FA Cup, two Malaysia Cups and the club’s crowning moment in Asia, the 2015 AFC Cup – a first for a club from East Asia. The completion of the state-of-the-art Sultan Ibrahim Stadium in 2020, AFC Champions League football and plans of an even more advanced training ground elevates the club to an even greater standing. Adopting a hands-on approach in operating the club, HRH Tunku Ismail has been in the centre of the tremendous growth the JDTFC brand has enjoyed on and off the pitch.
About Universal Music Group
At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information on Universal Music Group N.V. visit www.universalmusic.com.
About Def Jam Recordings South East Asia
Since its game-changing launch, Def Jam SEA has already paid its dues several times over, flexing its musical chops at high-profile showcases such as 2019’s Culture Cartel convention in Singapore, and helping to usher in global sports retailer JD Sport’s entry into the Thai market during the brand’s massive launch party in Bangkok. With hip-hop’s influence spanning the globe, it was only a matter of time before Def Jam slung its brand of dope directly in South East Asia, arguably the most excitingly fresh frontline for new, boundary-pushing music. The label has also been busy bringing in more stellar talent from across the region into its fold, adding Asyraf Nasir of Malaysia, Indonesia’s Ben Utomo and Rayi Putra, and welcoming Vietnam and the Philippines to the family, represented by the likes of Seachains and VVS Collective, respectively.
