Budiey
New fashion label, Giovani Homme hits the local fashion scene by introducing a range of contemporary dynamic designs exclusively for men this Eid-ul-Fitr. With its logo specially designed by the popular producer of the hugely acclaimed radio programme, Misteri Jam 12 (MJ12) – DJ KC from MediaCorp Radio RIA 897FM, SummerEid by Giovani Homme is defined by sharp masculine tailoring, high quality materials, amalgamated pallet of subdued tones and rich colours, contemporary prints and intricate details. Giovani in Italian refers to the young and fresh, aligned with the concept of this fashion label.
The designs incorporating European influences have been particularly stitched to suit today’s trend setting. Focusing on comfort, luxurious high quality fabrics are meticulously selected to accustom current tropical climate while giving a nod to the comforts of traditional wear and giving a truly distinctive masculine elegance for sophisticated, progressive men. (Images for all the 5 designs are included in Annex A.)
The philosophy of Giovani Homme is being distinct from the traditional wear masses, emphasising on quality and texture from the fabric to the detailing. It motivates the sophisticated men to be guided by creative instincts, to determine his own unique style and to retain its traditional identity – definitely a label that creates and set trends for the urban male.
In its maiden look book, we present the coveted title in this year’s Anugerah Bintang Popular Berita Harian (ABPBH)’s Most Popular TV Actor – Shah Iskandar as the Celebrity Muse and Manhunt 2014 Finalist – Khalis Fitri. They undeniably exude the masculine elegance to this SummerEid collection.
NEW FASHION LABEL – GIOVANI HOMME BRINGS UNIQUE FLARE FOR EID-UL-FITR 2014
For a chance to own this new fashion label at special promotional prices, Giovani Homme alongside Malaysian’s celebrity fashion designer – Raffiey Nasir will be participating in the upcoming Expo Raya by Orange Events & Promotions from 19 to 27 July 2014 at the Singapore Expo Hall 8.
Alternatively, online orders can be made from Giovani Homme Facebook Page by completing a user-friendly order form at www.facebook.com/GiovaniHommePage or via Instagram account @GiovaniHomme. For a holistic shopping experience, Giovani Homme’s website will be made available by August 2014.
Annex A
1. Aryan by Giovani Homme – a unique design with Balinese nuances in paisley prints.. Made from 100% premium cotton. Available in Black, Turquoise Blue & Nudely with size XS to XL. Model is wearing size S.
2. Andalusia by Giovani Homme – a contemporary clean cut round neck top with black panel. Made from 100% German Cotton. Available in Sandalwood & Silver Dust with size XS to XL. Model is wearing size S.

3. Geneva by Giovani Homme – signature design featuring a contemporary panel on the Traditional Baju Melayu. 100% European cotton. Available in BlackNoir, Purple Envy, Scarlet Red, Blue Ink & Limited Edition with size XS to XL. Model is wearing size S.
4. Hamilton by Giovani Homme – a unique nano houndstooth prints in mandarin collar shirt. Made from 100% Premium Cotton. Available in Blue Ink, White Noir & Golden Sand with size XS to XL. Model is wearing size S.

5. Dolce by Giovani Homme – a subtle colour blocking in subdued tones on the Traditional Baju Melayu. Made from 100% Italian fabric. Available in Regal Russet, Emerald Latte & Royal Violet. Model is wearing size S.


