Budiey
Spotify, the most popular music streaming service today reveals that Malaysian millennials are keeping traditional Raya songs alive. According to Spotify data, over 80% of music fans aged 18-34 are streaming classic hits this festive season across all their devices.
As one of the biggest festivals in Malaysia, Hari Raya Aidilifitri is a time of celebration to mark the end of the holy month of Ramadan. The entire country takes on a festive ambience as Malaysian music fans on Spotify, 64% of which are female and 36% are male, enjoy their classic favourites to share the joy of Hari Raya.
Spotify data also shows that streaming patterns also change during this season. During Ramadan, music streaming begins much earlier in the day at around 7:00 am, with more fans listening to songs over lunch hour.
The most streamed Hari Raya song in Malaysia is the classic Suasana Hari Raya by Sharifah Aini, followed by Saloma’s Selamat Hari Raya. Uji Rashid’s Seloka Hari Raya rounds off the list of the top three most popular songs this festive season.
Other hits in the list include the ever popular Sudirman’s Balik Kampung, a favourite amongst those who are heading back to their hometown to reunite with their loved ones. The top Hari Raya songs also rank among the top Malay songs on Spotify, a testament to their enduring popularity.
“We are delighted to celebrate Hari Raya with Malaysians by bringing them together through the power of music. Our data shows that Raya classics are truly alive and well, most especially among millennials,” says Sunita Kaur, Managing Director (Asia), Spotify. “We are looking forward to bringing more exciting content available for free across all devices.”
Here is the list of the Top Hari Raya songs streamed by Malaysians during the festive season.
Check them out as the soundtrack for this year’s celebrations along with other festive favourites on Spotify’s Lagu Raya playlist.
Top Hari Raya songs streamed by Malaysians
Suasana Hari Raya – Sharifah Aini
Selamat Hari Raya – Saloma
Seloka Hari Raya – Uji Rashid
Selamat Hari Raya – Ahmad Jais
Suasana Hari Raya – Anuar & Ellina
Selamat Hari Raya – Fazidah Joned
Balik Kampung – Sudirman
Aidilfitri – Sanisah Huri
Suasana Riang Di Hari Raya – Junainah
Selamat Berhari Raya – Rahimah Rahim
Raya classics a hit with millennials, Spotify reveals. Over 80% of Malaysian users that listen to Hari Raya favourites are Millennials aged 18-34. Spotify data shows that listening habits change during Ramadan month, with music fans streaming much earlier in the day. Raya classics also rank among the top Malay pop songs on Spotify
The Lagu Raya playlist can be embedded online using the Spotify Play Button and this embed code:
