Samsung Mobile Phones Get Closer to Malaysians at 1 Utama

Kuala Lumpur, 19 January 2011 – At last, all shoppers who make 1 Utama Shopping Centre their leisure and shopping hub will be able to enjoy an exciting experience and a superior level of service when they visit Samsung Elite Partner (SEP).

Samsung Malaysia Electronics (SME) Sdn. Bhd., a leader in consumer electronics in Malaysia, is opening its first SEP with Convergence Gadget Sdn. Bhd. today. The authorised mobile phone retailer, exclusive to Samsung, aims to give people who step into the store a full flavour of Samsung mobile phones.

From left to right Mr. Andrew Cheong, Director of Mobile Phone, SME, Mr. Yu Jai Sul, Managing Director, Samsung Malaysia Electronics (SME) Sdn. Bhd., Ms. Josephine Chan, Director, Convergence Gadget Sdn. Bhd., Mr. Lee Jui Siang, Head of Mobile Phone Marketing, SME, Mr. Wilson Cheang, Assistant Manager of Retail Marketing, SME

The SEP initiative promises shoppers an opportunity to experiment with real mobile devices from playing games or using applications to comparing the operating systems across different Samsung phones. Well trained sales persons with product knowledge will be stationed there to provide shoppers professional advice on purchasing a phone that suits their needs and lifestyle.

“The opening of the first Samsung Elite Partner is in line with our aim to bring our brand closer to consumers. Samsung’s vision is to be the most preferred consumer electronics brand in Malaysia. We can achieve this by ensuring that our Malaysian consumers have easy and convenient access to our products, and that our technology innovation is demonstrated through direct experience with the device.”

“We are pleased to deliver a unique brand and service offering to the many consumers who are looking for a mobile phone that meets their needs every day. Samsung’s wide range of mobile phones means that there is one for everyone, from students, to first-time mobile phone owners, to sophisticated power users. All our models are now available in one retail outlet here at 1 Utama,” said Mr. Yu Jai Sul, Managing Director, Samsung Malaysia Electronics.

SEP will also serve as an after-sales service centre for Samsung customers. Customers can drop their Samsung phones at SEP for instant service support and free software upgrade.

In addition, customers who purchase mobile phones from SEP will enjoy an additional 12-month warranty, making it a total 24-month warranty service directly from Samsung!

In conjunction with the first SEP opening, customers can now purchase a Samsung Wave 723 at RM699 (recommended retail price: RM939) here. The promotion is valid for the first 100 customers only from 18th January to 17th February 2011.

The SEP opens daily from 10.00am to 10.00pm. It is located at the SK2A, Promenade, 2nd Floor, One Utama Shopping Centre, Bandar Utama, 47800 Petaling Jaya.

For more information and updates on SEP, visit www.samsungmobile.com.my or contact Samsung Malaysia Careline at 1800-88-9999.