Samsung Launches Official Chelsea FC Application

Samsung Launches Official Chelsea FC Application For Android and bada based Smartphones
Free download provided exclusively via Samsung Apps

Samsung Electronics Co. Ltd., a global leader in the consumer electronics industry and Sponsor of Chelsea Football Club is delighted to introduce the Android/bada version of the Official Chelsea FC Application.

Samsung has launched the highly anticipated application to ensure fans to enjoy a richer football experience through their smartphones. The application was developed as part of Samsung’s long-standing relationship with Chelsea Football Club.

The free application can be downloaded in 122 countries via www.samsungapps.com and until May 2012, the application will only be available on Samsung Apps exclusively.

The Official Chelsea FC Application will provide a better mobile experience in receiving real-time information and content from matches across the Barclays Premier League, The FA Cup, Carling Cup and UEFA Champions League.

Key features include:

• · Daily video content.
• · Live match – text commentary, team line-ups, stats, plus live scores of matches
• · Fixtures – with the ability to allow you to add the fixtures directly to your calendar
• · Results and League table
• · Player profiles
• · Club info and history
• · My Chelsea – makes navigation simple, you can have all your favourite app content in one area
• · Wallpapers and Charts

In addition, fans that pay for a Chelsea TV subscription will get exclusive additional access to match highlights, live audio match commentary and premium clips.

Mr. Sunny Hwang, Vice President and Head of Global Sports Marketing at Samsung Electronics said: “We are very pleased to offer this Official Chelsea FC Application to football fans. This initiative is meaningful in that the sponsor and the club work together to bring the fans closer to the sports. Leveraging its smart technologies, Samsung will continue to contribute to enriching fans’ experience and passion, which is the consistent focus for our football sponsorship.”

Jerry Newman Head of Digital Marketing and CRM, Chelsea Football Club said: “Chelsea FC and Samsung continue to set the benchmark in sports sponsorship. Developing platforms to allow closer engagement with Chelsea fans all over the world is at the forefront of our strategy and we are delighted that Samsung share the same vision.”

For more information, please visit www.samsungapps.com and the Samsung Apps Facebook page http://www.facebook.com/SamsungApps