Budiey
Launched on 28th February this year, Samsung GALAXY Life has created new revenue opportunities by enabling its merchants to reach more than 986,000 GALAXY Life members. The app offers personalized lifestyle experiences through bespoke and exclusive deals available at subscribers’ fingertips. One of the prime examples of this is the GALAXY Life partnership with ZALORA, Asia’s leading online fashion destination, which has flourished and matured gradually as both parties explored each company’s strengths and leveraged on each other’s distinct platforms.
“Currently, Samsung is the only mobile manufacturer with a loyalty platform such as GALAXY Life that directly engages users from mobile devices. The GALAXY Life app offers Samsung GALAXY users access to a community that is customised by categories, content and deals. We are pleased to know that our users are more than willing to share these deals, creating a viral effect similar to how ‘word-of-mouth’ would spread. As for GALAXY Life merchants, they stand to gain mass exposure and acquisition in the Android community, largely held by Samsung users,†said Lee Dong Yong, President of Samsung Malaysia Electronics.
ZALORA is a fashion-focused e-commerce site, offering an extensive collection of over 600 top international and local brands, from apparels, shoes, accessories and beauty products catering to both men and women. Founded in early 2012, today, ZALORA is Asia’s leading online fashion destination with presence across eight countries including Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Hong Kong and Brunei.
“With a vision to be a one-stop online fashion destination, ZALORA was set up to seize the digital opportunity in the Southeast Asian markets. At ZALORA, we have now crossed the threshold of 5000 orders daily and GALAXY Life is now one of our main sources where our revenue derive from external marketing channels, which makes the app our key revenue driver,†said Giulio Xiloyannis, Managing Director of ZALORA Malaysia.
The collaboration began when ZALORA worked with GALAXY Life on special deals including discounts and vouchers. During the Ramadhan and Raya period, it evolved into a larger campaign which saw GALAXY Life working closely with ZALORA to launch the Rizalman for ZALORA collection for 2014. Apart from the 25 percent discount on the collection, Samsung also invited 10 lucky GALAXY Life winners to an exclusive makeover by Rizalman himself who is a renowned local fashion designer.
“What makes the partnership exciting is that the two big names come together with innovative technology, top notch lifestyle and high street fashion to provide customers the highest quality in products and services. I especially like the accessibility of the GALAXY Life app and how every Malaysian can benefit from it at their convenience,†said Xiloyannis further.
GALAXY Life has changed the daily deal industry; removing many unnecessary elements while providing value components such as digital coupon redemption via an impressive yet simple-to-navigate User Interface. Through this paperless redemption, GALAXY Life encourages users to constantly explore promotions and deals through their mobile devices, especially for those who spend a good amount of time on their phones or tablets.
To date, Samsung Mobile Malaysia Facebook page has more than 990,000 ‘likes’ and it is still growing. This is an added bonus to GALAXY Life merchants as Samsung GALAXY Life utilises this channel to amplify and promote upcoming deals and promotions to GALAXY Life users, thus helping our GALAXY Life merchants to expand their reach. For GALAXY Life merchants, they stand to gain mass exposure and acquisition in the Android community, largely held by Samsung users.
The success of the partnership has encouraged both GALAXY Life and ZALORA into constantly exploring new and innovative ways of working together. GALAXY Life and ZALORA are partners that are made for each other, both with passionate teams that will only take this relationship to even greater heights.
