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PAVILION KL HITS NEW SOCIAL MEDIA MILESTONE WITH 100,000 NEW FACEBOOK FANS WITHIN A YEAR!
Pavilion KL, the world’s premier lifestyle destination, has reached the 100, 000 fans milestone on their Facebook page which was launched only a year ago. Pavilion KL’s popularity across the social media space is fuelled by the public’s insatiable thirst for knowledge on the award-winning mall’s endless shopping news, irresistible promotions and talk-of-the-town events.
Facebook allows the multi-award winning mall to have real time conversations, in essence socializing shopping experiences. With over 1.34 million square feet of retail space and over 450 popular international and Malaysian brands, Pavilion KL has a stream of updates to share with its fans. The interactive platform acts as an important source of information to shoppers.
Kung Suan Ai, Director of Marketing, Pavilion KL said, “Consumerism has dramatically evolved, today’s consumers want to be engaged and they want all the information at their finger tips in real time. Social media is fast, easy and effective, allowing us to share all the latest developments as they happen. The key to our success was to develop an update strategy that delivered quality content and not spam. Our growth in fan base and the amount of interaction with our fans confirms that we have the right mix and balance of messages. Social media also acts as a transparent customer service tool, communicating the important developments and generating instant feedback from shoppers, visitors, tenants and stakeholders.”
With various types of social media taking up an increasing portion of consumer attention today, it is important for businesses from different sectors to grasp and start moving with times to reach out to a group of consumers who are constantly on the go.
“Communications are starting online and moving offline. A recent study by online viewership by comScore stated that social networking represented almost one third of time spent online in Malaysia in August 2011, ranking as the top online activity for the market. As the leading retail centre in Malaysia, we have to ensure we are always on top of things and are reaching out to an increasingly globalised and savvy urban demographics group,” added Ms.Kung.
Pavilion KL aspires to be different, to constantly excite and offer shoppers truly unique retail and lifestyle experience online and offline. It also started up a Twitter account in the past few months, adopting vernacular to reflect the Pavilion KL brand language.
Within 3 years of opening its doors to shoppers, Pavilion KL has worked its way to become Malaysia’s leading lifestyle mall and has progressively recorded an average year-on-year growth of 15% in foot traffic. As a shopping mall which is geared towards creating premier retail experiences, Pavilion KL welcomes over 3.5 million visitors per month and is committed to constantly evolving to match the ever changing trends of consumers, leading the way in retail sector and connecting shoppers from different groups. It recently won its 22nd award for “Best Attraction” at the Best of Malaysia Awards 2011 organized by Expatriate Lifestyle magazine.
Find Pavilion KL fan page on Facebook and follow @Pavilion_KL on Twitter for live updates.
About Pavilion Kuala Lumpur
Pavilion Kuala Lumpur centre blends the best of the international retail world. It spans 1.34 million square feet net lettable space with 450 stores over seven levels. Located in the heart of Bukit Bintang, Pavilion KL is the anchor-piece of the world-class urban development comprising two luxury residential towers, a corporate office block and a proposed boutique hotel.
Pavilion KL is headed by Kuala Lumpur Pavilion Sdn Bhd, a team of industry experts who have collectively more than 100 years of successful worldwide experience, thus forming all parts of an integrated property service offering with expertise in property management, development, urban planning, retail design, leasing, marketing and centre management practice.
