Participate In Celcom’s Sounds Of The Rainforest Challenge

PARTICIPATE IN CELCOM’S SOUNDS OF THE RAINFOREST CHALLENGE

WHERE LISTENING FINALLY PAYS OFF!

– Win rainforest holiday destinations and grab attractive, fabulous prizes by just guessing sounds correctly-

KUALA LUMPUR, 7 JULY 2011 – Want to hear living nature? If your heart beats to a different tune and you love nature, an exquisite experience awaits you! Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in the country, is proud to announce the “Sounds of the Rainforest” challenge, an interactive voice response (IVR) contest for customers to identify various sounds relevant to the rainforest with fun-filling games and activities. The contest which runs from today until 31 July 2011 enables customers to guess “Sounds of the Rainforest”, download some of the sound clips and music that will transport them to feel the soothing benefits of nature’s soundscapes, which could also win them an exclusive rainforest holiday package destination for two!

“Celcom is constantly looking for ways to offer our customers the benefits and privileges, products, services and content relevant to their lifestyle and usage patterns. This is how we tie back music to nature, bringing our customers the most exciting experience of rainforest life through hearing it more than seeing it! All they have to do is participate in the interactive activities offered by Celcom, from the SMS-based mobile challenge to fun-filled quizzes and games held at the Rainforest Festival grounds. We want our customers to explore and hear the great music of rainforest that wraps under the imposing shadow of Mount Santubong, and make a musical instrument of their own,” said Dato’Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad, adding that Celcom is proud to be the Official Telco for this awe-inspiring experience of standing in the heart of a rainforest and be involved in this exhilarating event.

Customers can download any Sounds of the Rainforest Call Me Tones of their choice by dialing *118# select What’s Hot & Rainforest and stand a chance to win an exclusive rainforest holiday package for two! Alternatively, you can also participate by guessing the Sounds of the Rainforest by dialing *2299002 (charged RM0.50/minute). All you need to do is listen to the sounds played, guess the sounds correctly and get yourself a rainforest vacation, too! To learn more on these rainforest related content such as wall papers, games, and even music, log on to www.channelx.com.my or www.kolony.com.my for more info.

In conjunction with that, customers are welcome to visit Celcom’s booth at the Rainforest World Music Festival 2011 which is happening at Sarawak Cultural Village, in Kuching Sarawak which will operate from 8 to 10 July 2011 beginning as early as 10am and will go on till the show ends. Happening in one enchanted weekend in one of the most diverse and protected eco-systems in the world, this jam-packed event which takes up three days of fun features activities include some of the games that could win you amazing prizes:

TATTOO: Kolony Infection! : get as many complete Kolony tattoos on your body in 7 minutes; Traditional Dance & Sumpit Challenge: Get involved in local cultural practices; Fastest Correct KPOPP : KBOMM question

Amongst many others

The winners for these Rainforest Festival Games will stand a chance to grab either one of the attractive prizes which include LG Optimus, Android or Blackberry smart phones, SAPEH (a traditional Malaysian musical instrument), and also Celcom Broadband USB modems.

So, what are you waiting for? Join in these exciting nature activities and challenge that could win you fantastic prizes! For more info on “Sounds of the Rainforest Challenge”, dial *118# or log onto www.celcom.com.my. Hurry before the contest ends 31 July 2011!