Budiey
Cornetto, the top ice cream choice of teenagers has announced I Am Neeta as the winner of the “Ride to Fame” contest. The Ride to Fame contest, brought together by Cornetto and Sony Music Malaysia ran from 14th April onwards, in search for the aspiring musician to perform before Taylor Swift at the sold-out concert.
Cornetto ‘Ride To Fame’ Contest Winner Announced
I Am Neeta, the only band amidst solo artistes namely Mark Adam, Deanna Hussin, Diandra Arjunaidi and Narmi emerged as the winner based on their powerful cover rendition of a Taylor Swift song. Each week, the contestants recorded and uploaded a video of a cover song. Fans voted for their favorite artiste through the Cornetto Facebook app, www.cornettoredtour.com.
Each song entry was also judged by professional judges Jennifer Thompson; Artist Manager, Show Producer and Music Activist, Alif Satar; Recording Artist, TV Presenter and Actor, and Hermond Cheng; General Manager, Sony Music Malaysia.
Shawn Tan, Category Head, Wall’s Ice Cream, Unilever Malaysia said, “We at Cornetto are proud to have up-and-coming music group I Am Neeta to perform before Taylor Swift at the highly-anticipated concert. This is a great opportunity be recognized on an international stage and perform before Taylor Swift’s fans specially created by Cornetto.”
Throughout the contest period, I Am Neeta has performed cover version of Relakan Jiwa by Hazama, Say Something by A Great Big World and Christina Aguilera, and Hanya Kau Yang Mampu by Aizat. For their final cover song, I Am Neeta performed a cover of Taylor Swift’s ‘Red’.
“Through our exclusive partnership relationship with Taylor Swift on her The Red Tour Concert, Cornetto wants Malaysians to experience the Cornetto RED ride in a fun and exciting way. The Ride To Fame provides a chance for budding musicians like I Am Neeta to shine, and give exciting new career start for them especially created by Cornetto,” added Shawn.
The highly-anticipated Taylor Swift’s RED concert tour is set to hit the Putra Indoor Stadium on June 11.
About WALL’S
Wall’s has been a leading ice-cream brand in Malaysia for the past 48 years. Wall’s is a brand of the reputed multinational Unilever (Malaysia) Holdings Sdn Bhd. Unilever is a world leader in the ice-cream industry and has, over the years, launched several successful ice cream products. Among its innovations are Selection, Cornetto, Magnum and the Paddle Pop range.
About Cornetto:
Cornetto believes teens should always aim to express their love and passion in life. As you unwrap a Cornetto, take a bite and you will be taken on a journey of sensation from the top to tip. The Cornetto experience begins with crunchy nuts, cold sweet creamy ice cream, crispy cone and finally ends on a high with a rich chocolate tip. This experience is exactly similar to the journey of a teenager fully expressing themselves whether in love or a passion- they face the different sensations of anxiety, fear and excitement. Hence each time you unwrap a Cornetto, you unwrap the love.
