Budiey
Malaysian culture is unique, although we are a diverse nation almost every Malaysian maintains a very conservative stand when it comes to expressing our inner most thoughts and feelings especially to someone else. It’s understandable that our cultures dictate that keeping things to oneself is the norm and more respectable. Even something as wonderful as saying that you love your parents is considered over expressive!
You have always disliked wearing pink and your lovely wife keeps buying shirts in different shades of pink down to pink undies! Just Say Lah! Darling, I love blue, can you get me some stuff in blue? Your boyfriend has been getting a wee bit rounder and his shirts are getting too tight for him. Just Say Lah!! Sweetie, maybe take it easy on the burgers and let me get you a more comfortable size of shirt??
[pullquote align=”right”]Nando’s New Branding Campaign ‘Just SAY Lah!” ~ Encouraging Malaysians to Express Themselves[/pullquote]
If you have been in one of those scenarios and just not voiced your opinion, Nando’s is now providing you with a platform to vent your feelings, Just Say Lah!
“Just Say Lah” is Nando’s new Branding Campaign that will run from 15 Nov till 31 Jan 2013.
“Nando’s has always been a quirky and fun brand. In our restaurants, we want to provide a casual dining experience that allows our customers to have fun in life, relax and be themselves. And, we constantly find ways to engage with our customers; and add flavor and humor to an otherwise mundane lifestyle through our communications and activities.” explains Fanny Chai, Regional Marketing Manager of Nando’s .
“With this campaign, we are encouraging people to express themselves freely – especially in revealing their true feelings to their loved ones,” adds Fanny
The campaign will be executed online via the “Just Say Lah” microsite and at all Nando’s restaurants.
“Just Say Lah” Microsite
During the campaign period, Nando’s are encouraging everyone to express their feelings and emotions at www.nandos.com.my/justsaylah. There are millions out there who may feel the same way as you, and having someone empathize with you can really make you feel better!
Share your heartfelt ‘Just Say Lah!’ messages on Facebook and Twitter so that your friends and family can understand you and relate to you more. Our online microsite just makes it more fun for you to share your thoughts! Just pour your heart out!
At Nando’s restaurants
For diners at the restaurants, Nando’s helps you with a set of specially designed ‘Just Say Lah!’ postcards which you can send off with your penned down, heartfelt feelings, be it sweet, funny, or something crazy. The postcards will be given with an order of any chicken meal and a Coca-Cola or a Nando’s Designer Drink when you dine-in at Nando’s outlet.
The Nando’s “Just Say Lah” postcards come in sets of four:
– Three for diners to pour their hearts out to the people who matter. Recipients of these exclusive “Just Say Lah” postcards will be entitled to a complimentary order of 2 Chicken Wings OR 1 Large PERi-Chips and a bottomless soft drink upon presenting the card at any Nando’s restaurant;
– And a unique “Dear Nando’s” postcard for diners to send their special requests to Nando’s. Based on these “Dear Nando’s” submissions, whether it is to pamper your mum with a massage chair, throw your best friend a party, or feed an orphanage for a year, Nando’s will select and fulfill the most crazy, fun or heartwarming wishes up to a value of RM 50,000. Entries for this contest close on 31st January 2014. Winners will be announced on the Nando’s Facebook page.
Wait no more. Cluck on down to the nearest restaurant or log on to www.nandos.com.my/justsaylah. What you express is completely up to you! It could be giving thanks, confessing a wrongdoing, showing appreciation, true feelings or expressing grievances. So be heard, ‘Just Say Lah!’.
