Budiey
MTV is back with its hunt for the 2014 MTV World Stage Insider, a campaign that rewards a worthy candidate with the coolest 10-day ‘job’ ever to be part of MTV’s social media team for MTV World Stage Malaysia 2014and receive an engagement fee worth US$10,000*.
The MTV World Stage Insider holds the power in introducing fans to the MTV Experience from the inside via regular updates, videos, tweets, and pictures of the concert. This year, the chosen candidate will not only receive a once-in-a-lifetime MTV behind-the-scenes experience and the sizeable engagement fee, but to add a little cherry on top, MTV is also offering the candidate an optional MTV internship** after the 10-day engagement.
The MTV World Stage Insider search targets music fans from Malaysia and around Southeast Asia, who already have an active social presence (e.g. Instagram, Twitter, blog). Tagged as not the usual ‘nine-to-five’ role, the hunt for MTV World Stage Insider kicked off today through MTV Asia’s Facebook, Instagram and Twitter accounts and will close at 12pm on 24 July. The chosen candidate will be announced on 6 August, with the role commencement on 7 August till 16 August.
Applicants are required to submit a creative social media resume in a video, blog link or social post to MTV, telling or showing MTV what makes them the right candidate for the role; with video lengths no longer than two minutes. Applicants’ submissions with their video, blog link or social post can be on any of their social media platforms tagging to #worldstagemy and #insidews (privacy settings are to be set to public). Video, blog submissions and social posts must be titled “Hunt for MTV World Stage Insider”.
“Last year, the MTV World Stage Insider campaign not only demonstrated how MTV is at the intersection of music, creativity and youth culture, but it gave fans a creative outlet and voice through the chosen one, and gave them unprecedented ‘access’ to MTV World Stage Malaysia like never before,” said Paras Sharma, Vice President of MTV and Comedy Central Brands and Digital Media, Viacom International Media Networks Asia.
“We at MTV are flinging our doors open again to hunt for the most exciting, inspiring, passionate and ambitious social media maverick in Southeast Asia – to offer the opportunity of a lifetime experience with MTV and the chance to get started on their dream path to a social media career success. It’ll be 10 days of hard, but very fun and rewarding work at this much-socially talked about music event in Malaysia and in Southeast Asia! Last year’s fans’ engagement exceeded our expectations and we saw amazing candidates. We can’t wait to see what the online community will discover through one of their own again. We are waiting for the creative social media resume that will catch our attention!”
Apart from the attractive engagement fee, the MTV World Stage Insider will get to:
- “Take over” MTV Asia social media channels – Facebook, Instagram and Twitter
- Have their blog reposted on the MTV World Stage Malaysia 2014’s official site on a dedicated page that also displays relevant content produced by him/her (if applicable)
- Have a ‘backstage pass’*** to MTV World Stage Malaysia 2014
- Connect the MTV Experience with fans
- The option of a potential MTV internship** after the 10-day stint
- The name of MTV on their CV, need we say more?
Last year’s MTV World Stage Insider, the multi-talented 24-year-old, Matthew Zachary Liu from Singapore, assumed control of MTV Asia’s Facebook, Twitter and Instagram platforms, for a 10-day period. His news and scoops helped create ten times more buzz around the hashtag #worldstagemy, which trended on Twitter over the 10 days and top trended over four days in Malaysia. Liu’s updates garnered over 25,000 more followers across MTV’s social media channels on Facebook, Instagram and Twitter. Hear what Liu had to say about his experience, through a video clip that wrapped up his whirlwind social media ‘job’.
Recorded live for global telecast, the one-night-only MTV World Stage Malaysia 2014 outdoor concert is set to take place at Surf Beach, Sunway Lagoon on Saturday, 16 August 2014. MTV Asia also announced the first two artists gracing the MTV World Stage for the first time – homegrown international singer-songwriter, Yuna; and Universal Music Group International’s first K-pop idol group, Boys Republic, with additional performers to be announced shortly. The show premieres on-air Wednesday, 20 August at 6.30pm (WIB), 7.30pm (SG) and 8.30pm (MAL) and repeats on the same day at 10pm (WIB), 11pm (SG/PH) and 12am (MAL). Viewers are advised to check local listings in other markets.
Set to welcome an expected live audience of about 15,000 fans, MTV World Stage Malaysia 2014 is sponsored by Sunway, Xpax, Johnson & Johnson Vision Care, Hong Leong Bank and William Grant & Sons, and supported by Tourism Malaysia, music partner, Universal Music Group, broadcast partner, Astro, radio partner, hitz.fm and audio partner, Dolby.
MTV World Stage is a global series that bring multi-genre talents with global relevance, telecast to an audience in over 550 million households. Recorded ‘live’ at the most exclusive gigs, world renowned music festivals and unique concert locations from around the world, the series is the ‘front row seat’ for music lovers to experience the biggest artists on the globe without leaving the comfort of their sofas. MTV World Stage Malaysia is part of this platform that delivers the MTV brand experience not only on the ground with MTV fans in Malaysia, but with a global airing in 154 countries across MTV Networks. The Malaysia show is also MTV’s first originally-produced MTV World Stage event globally, which started in 2009.
WIN CONCERT PASSES
MTV World Stage Malaysia 2014 passes are not for sale and may be won by fans through an online game at worldstage.mtvasia.com. Fans can also follow the hashtag #worldstagemy for contest tips and updates.
Residents of Indonesia, Philippines and Singapore will have the chance to win all-expenses paid trips to attend the event. Contest terms and conditions are available on the website.
Sponsors and partners will be giving out passes through their own promotions.
PROGRAMMING SPECIALS
In the lead-up to the event, MTV will also be airing the following artist specials.
My Celeb: Yuna + MTV Hits: Yuna
16 July at 6.30pm (WIB), 7.30pm (SG/HK), 8.30pm (MAL) and repeats on the same day at 10pm (WIB), 11pm (SG/HK), 12am (MAL)
6 August at 6.30pm (WIB), 7.30pm (SG), 8.30pm (MAL) and repeats on the same day at 10pm (WIB), 11pm (SG/HK), 12am (MAL)
MTV Presents: Boys Republic + K-Wave: Boys Republic
23 July at 6.30pm (WIB), 7.30pm (SG/HK), 8.30pm (MAL) and repeats on the same day at 10pm (WIB), 11pm (SG/HK), 12am (MAL)
13 August at 6.30pm (WIB), 7.30pm (SG), 8.30pm (MAL) and repeats on the same day at 10pm (WIB), 11pm (SG), 12am (MAL)
Additional airings of K-Wave: Boys Republic on 7, 8, 11, 12, 14, and 15 August at 4pm (WIB), 5pm (SG), 6pm (MAL)
NEWS UPDATES ON SOCIAL MEDIA
In the weeks ahead, fans can follow MTV Asia on Facebook, Instagram and Twitter for MTV World Stage Malaysia 2014 news updates.
Facebook: www.facebook.com/mtvasia
Twitter: www.twitter.com/mtvasia
Hashtag: #worldstagemy
Instagram: mtvasia
MEDIA ACCREDITATION
Media and bloggers are invited to apply for media passes through worldstage.mtvasia.com/media. The application deadline is Monday, 28 July. Registration and credential collection details will be sent to outlets whose accreditations have been pre-approved or accepted by Monday, 11 August.
FOOTNOTES
*Travel & Expenses will be covered by MTV Asia separately.
**The chosen candidate who impresses the MTV team during his/her 10-day stint stands to be offered an internship with MTV Asia (subject to candidate’s availability, MTV’s business requirements, mutual agreement on terms, and compliance with applicable laws (e.g. employment regulations).
***Subject to on-the-role brief on rules of engagement and scope of backstage access as an MTV ‘staff’.
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About MTV
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information about MTV in Southeast Asia, visit www.mtvasia.com.
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.
About Sunway Resort City
Sprawling 800 acres, Sunway Resort City is an engineering tour de force which has garnered global recognition, and is certified by Green Building Index as Malaysia’s first green township. Located just 20 minutes from the nation’s capital of Kuala Lumpur, Sunway Resort City is flanked by over seven million square feet of world class facilities, and attracts some 40 million visitations every year. It comprises an enviable portfolio of more than 10,000 residential, and commercial units, in addition to the multi award-winning hospitality, retail, leisure, healthcare and education components. Today Sunway Resort City remains as one of Southeast Asia’s most important and preferred tourist destinations. Sunway Resort City is the first township in the country to clinch the coveted The Edge Outstanding Property Project Award 2013, presented by one of Malaysia’s most authoritative publications. It is also the proud winner of the critically acclaimed FIABCI Prix d’Excellence Award, among other highly regarded accolades.
An ingenious creation of Sunway Group, Sunway Resort City brims with life, unending vitality and a flourishing ecology. Sunway Group, established in 1974 as a tin-mining company, has now thrived to become one of Malaysia’s most formidable property-construction groups, with a multitude of established businesses in more than 40 locations worldwide. Global consulting firm Frost & Sullivan has named Sunway- Malaysia’s Builder of the Year 2014 in the “Best of the Best” category. Sunway Group comprises 12 business divisions namely Property, Construction, Hospitality, Retail, Leisure, Commercial, Trading & Manufacturing, Building Materials, Quarry, Healthcare, Education and Real Estate Investment Trust (REIT).
About Sunway Lagoon
Sunway Lagoon is truly one of a kind. Step inside and you’ll discover a magical kingdom of pure fun and excitement. Experience the wonders of over 80 rides and attractions spread across its 5 parks – Water Park, Amusement Park, Extreme Park, Wildlife Park and Scream Park. True to its ‘Asia’s Best Attraction’ fame, the multi-park is also home to the World’s First Waterplexx 5D and also World’s Largest Water Ride – Vuvuzela, its latest attraction to date. Open daily from 10.00am to 6.00pm, other worthy attractions include the World’s Largest Man-Made Sandy Surf Beach, Malaysia’s First Interactive Zoo, Asia’s Longest Flying Fox Trail, Lynton V Harris’ Scream Park – a live interactive ‘scare’ attraction and one of the Longest Pedestrian Suspension Bridges in Malaysia. Visit www.sunwaylagoon.com.my for more information about Sunway Lagoon.
About Xpax
Xpax is Celcom Axiata Berhad’s main prepaid brand, representing more than half of Celcom’s 10.2 million prepaid subscribers. Xpax offers the best value with freebies of up to 30 calls and 10 hours of Facebook every day. Xpax members only need to make 3 domestic calls to enjoy these fantastic freebies every-day, all-day, all- night. For further information, visit www.xpax.com.my.
Tourism Malaysia
Tourism Malaysia is an agency under the Ministry of Tourism & Culture, Malaysia. Tourism Malaysia focuses on the specific task of promoting Malaysia at all levels. Since its inception, Tourism Malaysia has grown by leaps and bounds and it has emerged as a major player in the international tourism scene. In 2012, Malaysia registered 25 million tourist arrivals and RM60.6 billion in tourist receipts, placing the country firmly as the 10th most popular tourism destination in the world.
In 2014, Malaysia celebrates its fourth VISIT MALAYSIA YEAR (VMY) with the theme “Celebrating 1Malaysia Truly Asia”. The VMY 2014 promotional campaign has started this year with a series of year-long special events and activities leading to VMY 2014. It will contribute to the Government’s target to receive 36 million tourist arrivals and RM168 billion in receipts by 2020, as outlined in the Malaysia Tourism Transformation Plan (MTTP) 2020.
About Hong Leong Bank Berhad
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and a wholly owned subsidiary in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.
Johnson & Johnson Vision Care
Johnson & Johnson is a company committed to transforming the world’s vision. Since the inception of its Vision Care division – it has strived to increase awareness of the importance of vision and eye care to provide healthier vision correction options. In embracing the company’s passion for the highest standards of quality, it has developed a range of innovative contact lenses to become the world leader in vision correction contact lenses. Johnson & Johnson Vision Care division, headquartered in Jacksonville, Florida, is the maker of ACUVUE® Brand Contact Lenses – world leader in soft disposable contact lenses.
About Sailor Jerry Spiced Rum
Evoking the true spirit of the pioneering Tattoo Artist, Norman “Sailor Jerry” Collins, Sailor Jerry Spiced Rum is the authentic, premium, old-school spiced rum, a straight-up, no-nonsense, old-school spirit blended the way it should be – bold and smooth. The Sailor Jerry Spiced Rum is crafted with distillates from the finest Caribbeandistilleries &mdash selected, blended and spiced byWilliam Grant& Sons’ formidable blending team. The unique recipe of all-natural spices and flavours delivers a rich smooth taste characterized by top notes of vanilla and cinnamon. Since the rum was founded, the brand has been absolutely committed to sustaining authenticity and originality in all forms, supporting all walks of creative individuals who feel as strongly about the nature of their work just like its namesake did about his.
For more information on Sailor Jerry and its brands, click on www.sailorjerry.com.
About William Grant & Sons
William Grant & Sons is an award-winning independent family-owned distiller founded by William Grant in 1886. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich, the handcrafted range of The Balvenie single malts and Grant’s blended whisky, as well as selected other spirits, including Hendrick’s Gin, Sailor Jerry, Monkey Shoulder and Reyka Vodka.
Click on www.williamgrant.com for more information on the Company and its brands.
About Universal Music Group
Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry’s premier music publishing operations worldwide. Universal Music Group’s record labels include A&M/Octone, Angel, Astralwerks, Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group and Virgin Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.
Universal Music Group is a fully owned subsidiary of Vivendi.
