Budiey
The largest Malaysian snacks company, MAMEE Double-Decker (M) Sdn Bhd (‘MAMEE’) today announced its joint venture with DyDo DRINCO, INC. (‘DyDo’), one of Japan’s leading non-alcoholic beverage manufacturer to transform the beverage business landscape. MAMEE has long established itself as the leading snacks and noodles manufacturer in Malaysia with favourites such as MAMEE Monster snack, Mister Potato Chips, and MAMEE Chef.
MAMEE diversified into producing beverages when MDD Beverage Sdn Bhd a wholly owned subsidiary of MAMEE started bottling international brands and also produced Cheers, a line of fruity flavoured carbonated drinks before venturing into producing cultured milk and yogurts under brands such as Nutrigen and Lite Yo. With the introduction of the cultured milk products, MAMEE further strengthened its position as a complete brand producing snacks, noodles and beverage.
The collaboration between MAMEE and DyDo today marks another milestone for the beverage business of MAMEE. Both the companies share similar aim of being in the forefront of the food and beverage manufacturing industry. Both companies are also committed towards delivering quality products consistently at an affordable rate.
MAMEE’s reputable brand name and resilient market position in Malaysia as well as internationally make an attractive business partnership for DyDo besides gaining the market influence and local distribution network strength MAMEE has. Halal compliance forms another pull factor as DyDo will be able to increase its market penetration to other Islamic countries in the world through this collaboration. On the other hand, MAMEE will be able to benefit the high quality standard of Research & Development and the advanced technology of DyDo Group’s pharmaceutical arm, DAIDO Pharmaceuticals Corporation (‘DAIDO Pharmaceuticals’). DAIDO Pharmaceuticals is able to develop new products such as beauty supplements, antioxidant beverages to meet the current trends. The strong, long-standing relationships with ingredients and drug manufacturers enable DAIDO Pharmaceuticals to stay abreast with the latest developments and help produce marketable products that are relevant to the current needs.
Launch of MAMEE DyDo Cool Tea
[dropcap]C[/dropcap]onstant engagement with consumers to understand their needs drives both DyDo and MAMEE to continuously innovate. Through this collaboration, MAMEE DyDo’s first innovation, MAMEE DyDo Cool Tea, was officially launched at the JV announcement event. MAMEE DyDo Cool Tea is a herbal drink to help keep your body naturally cool from the hot weather and spicy food.
Malaysia is a beautiful tropical country and it is usually very hot and humid. Malaysia is a hub of different cultures, each of which has brought in different flavours to create distinct and vibrant cuisines. Although the weather is usually hot, Malaysian food is mostly hot, spicy, fried or barbecued. Everything in Malaysia revolves around great food. Pleasant social get-togethers are always combined with having a nice meal and Malaysians can be found eating at any time of the day.
MAMEE DyDo understands the obsession of Malaysians over food and that they raise excess heat in one’s body. This is why MAMEE DyDo through this collaboration, spearheaded the production of MAMEE DyDo Cool Tea by combining 8 natural herbal extracts derived from Mesona Chinesis, Liquorice Root, Lotus Leaf, Honeysuckle Flower, Chrysanthemum Flower, Mulberry Leaf, Selfheal and Grosvenor Momordica that are traditionally known to help release body heat.
Herbal tea has been known for their remarkable benefits due to the natural ingredients since ancient days. Many commonly use herbs in drinks and food to speed up circulation and drive heat out of the body. Herbs also help release heat from body by warming the body so that the pores open up and the body cools down through perspiration. Another great benefit of herbal teas is that they help keep the body hydrated. When the body is heaty, it loses water more rapidly and it’s very important to replace this water loss in the correct way. With MAMEE DyDo Cool Tea, consumers no longer have to worry about making own herbal tea through the complex processes of boiling for hours, sweetening and filtering.
Consumers will also be able to look forward to game changing beverage categories with the introduction of more innovative beverages as well as functional beverages from MAMEE DyDo as early as next year.
Changing the future of beverage industry in Malaysia
[dropcap]M[/dropcap]AMEE DyDo’s innovation will not be limited to just product development. With Dydo’s extensive experience in handling vending machines operations in Japan, it will help change the landscape of vending machine business in Malaysia. MAMEE DyDo has plans to introduce cutting edge vending machine in an effort to ensure convenience and efficient product availability. With varied work hours and the erratic meal times, vending machines will prove to be a viable convenience at work places, office blocks, educational institutions, public transportation hubs and many other suitable locations. By providing greater variety in F&B options in the vending machines, MAMEE DyDo will set itself apart from other vending machine operators. Plans are also in the pipeline to set up a state-of-the-art manufacturing plant to produce and introduce more functional and nutritional products.
“We see strong potential in growing the Ready-To-Drink beverage category in Malaysia and we will be able to leverage on the advanced beverage manufacturing technology and the well-established R&D facility which DyDo can offer. Besides that, expanding on our beverage business will help complement our current snacks and noodles business,” said Pierre Pang, CEO of MDD Beverage at the media launch of MAMEE DyDo Cool Tea.
Consumers will also be able to look forward to game changing beverage categories with the introduction of more innovative beverages as well as functional beverages from MAMEE DyDo as early as next year.
ABOUT MAMEE-DOUBLE DECKER
MAMEE-Double Decker (M) Sdn Bhd was founded in 1971 when Executive Chairman, Datuk Pang Chin Hin started to produce dried noodles and vermicelli together with his eldest son , CEO, Tan Sri Pang Tee Chew. This small business, then known as Pacific Food Products and located in Ayer Keroh, Melaka set the wheels turning for what eventually became MAMEE-Double Decker. Datuk Pang’s other sons, COO Datuk Wira Pang Tee Nam and the late Pang Tee Suan, together with the rest of family – now in their 3rd generation – developed it into one of the largest food and beverage manufacturers in Malaysia. MAMEE-Double Decker was eventually incorporated in 1991 and became publicly listed in the Kuala Lumpur Stock Exchange a year later. The company has set up plants across Malaysia – including in Kuala Lumpur and Kuantan, and currently employs over 2,000 staff – before expanding to Myanmar, Indonesia and Saudi Arabia (by 2016).
ABOUT DYDO GROUP
DyDo Group is made up of three business segments: DyDo DRINCO, the beverage sales division; DAIDO PHARMACEUTICAL CORPORATION, the OEM beverage production division, and Tarami, the food production and sales division. These three business segments each have their own unique business model, and generate a steady cash flow.
This firm financial foundation based on the independent business models and stable cash flow are key advantages of the DyDo Group, and is used as their resources to achieve new growth. With the slogan “Offering delicious products for the sound mind and body,” DyDo Group’s business activities extend from soft drinks to desserts, energy drinks, health foods and other fields.
Prepared by Salina & Associates PR Sdn Bhd for MAMEE DyDo
For media inquiries, please call Lydia Wong ([email protected]) or
Ida Rahayu Zainol ([email protected]) at 03 – 7118 3508
