Budiey
Malaysia’s 1st Probiotic Mattress from King Koil Malaysia
King Koil Malaysia celebrates yet another milestone in its continuous quest for innovation that sets it apart as the leader in sleep technology by launching Malaysia’s 1st probiotic mattress. Revealing the new King Koil Actipro mattress at an exclusive event held at Pietro Ristorante Italiano, Damansara Heights, invited guests and partners had the opportunity of being the first to see this completely new technology.
A The natural solution for allergies
The body moisture and dead skin cells that people lose when they are asleep are an ideal source of food for house dust mites. Our carpets and mattresses provide them with an ideal environment in which they can survive in luxury and thereby multiply rapidly. Whether the environment is hygienic or not, house dust mites are inevitable. An average house dust mite lives for about two or three months, but reproduces rapidly if it has a good source of food. There are about two million house dust mites in the average mattress.
These tiny creatures can cause all sorts of allergic reactions in humans, so it is advisable to give them not the slightest chance of disturbing your life, and especially your sleep.
The Actipro probiotics are active organisms. Applying these probiotics to the King Koil Actipro mattresses on a large scale gives the house dust mites little chance of survival and neutralises its allergens. The probiotic micro-organisms absorb the moisture in the sleeping environment and digest all the edible material in the fabric. This creates an environment that is unattractive to the house dust mite that could cause allergies and lacks nourishment for them. It is a 100% natural process that replaces chemical or biocidal techniques to eliminate allergens produced by dust mites, unwanted bacteria and unpleasant odours.
“It is very important to us to develop and to continue building on our many years of success by constantly investing in research and development to bring new sleep technology and sleep benefits to our customers. Only those who are in close touch with the market and who listen to their customers will be able to lead the change in the industry,” says Mr Philip Mak, King Koil Malaysia Sales General Manager.
The Actipro ticking, which is the final layer of material covering the mattress, is quilted with King Koil’s bio-based visco foam that provide direct body contour and support compared to competitors where it is placed below thick mattress cover. Currently King Koil is the only mattress manufacturer that adopts high tech bio-based visco foam for quilting to enhance and provide a superior good night’s sleep for the consumer.
With this new technology and King Koil’s proven sleep innovations for comfort and quality, King Koil Malaysia has developed and launched 3 Actipro models into the market; Actipro I, Actipro II and Actipro III. Available in all sizes and across its network of more than 2000 dealers throughout Malaysia, King Koil promises Malaysians a natural sleep.
Neelofa, King Koil Brand Ambassador, strikes a pose on the new King Koil Actipro mattress.
The event was also attended by Neelofa, King Koil’s brand ambassador who is featured in the Actipro launch campaign. “As one of Malaysia’s fastest rising star, King Koil admires her versatility, energetic and dynamic personality which is a perfect match for the King Koil brand,” says Encik Harris Pardi, Chief Operating Officer of OCB Berhad and Director of King Koil Malaysia.
The Actipro launch campaign will have advertisements on TV, newspapers, magazines, billboards, digital and social networks as well as below the line materials at the retail level. There will also be a consumer event on 2-4 November 2012 at Viva Furniture Mall with lots of prizes and surprises. Fans of Neelofa will also get a chance to meet her at the event.
About King Koil
Since 1898, the King Koil name has been known for high quality, superior comfort and great value mattresses. King Koil is today’s BEST and LARGEST selling Chiropractor Endorsed Sleep System in the world. Through continuous R&D programs with the American International Chiropractor Association, King Koil is able to ensure that all bedding products have proven benefits towards healthy back support and comfort. We know that our customers have many choices given the industry competitiveness. That’s why we work so hard to make sure that we’re not merely a choice, but THE BEST CHOICE.
Incorporated in 1983, King Koil Malaysia’s goal is to offer only the highest quality, selection and service to meet the demands of today’s changing markets. King Koil Malaysia today is an international manufacturer and distributor of a wide range of high quality sleep products under various trade names of Actipro, Ultima, Posture Bond, Spinal Guard, Posture Care, Grand Elegance, ChiroTech and its latest addition, Actipro.
Today, King Koil Malaysia serves a network of over 2,000 furniture dealers, interior decorators, hospitals, hostels and hotel chains both domestic and international markets.
