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Behold the Magnificent 600-ft Long Dragon at Pavilion KL’s ‘Majestic Dragon Festival’ this Chinese New Year
Pavilion Kuala Lumpur, the world’s premier lifestyle destination, launched its ‘Majestic Dragon Festival’, running from 6 January to 6 February in celebration of Chinese New Year today. Centre Court was transformed into the ‘Dragon Festival’, a first-of-its-kind themed bazaar with unique dragon arts and craft offerings, that media excitedly got to experience including rainbow calligraphy, dragon beard candy and a photo portrait dressed in traditional Chinese costume. Hanging above the Centre Court is a magnificent 600-foot long dragon, signifying power, wealth and luck, that sweeps down to welcome shoppers as they enter the mall.
Joyce Yap, CEO-Retail of Pavilion KL, launched the Chinese New Year campaign by symbolically awakening the dragon, unleashing its positive energy, while media and shoppers looked on in anticipation. Once the dragon was awakened, it joined another dragon to make a Double Dragon dance. The 2 dragons were joined by the 8 Lion Dance, intensifying the good luck and fortune. Guests were treated to a festive lou sang which tourist shoppers also enjoyed, thrilled as they were able to experience the local customs of Chinese New Year celebrations. The festive event ended with a remarkable Acrobatic Lion Dance at the Bukit Bintang Entrance where lions twirled, twisted and leapt from platform to platform, giving out mandarin oranges as symbols of ‘gold’ to onlookers. Raymond Khue of Kiew Brothers and Ruby Lee of Poh Kong also joined in the auspicious launch as campaign partners of the ‘Majestic Dragon Festival’.
“The Dragon is one of the most positive spirits of the Chinese zodiac, signifying power, wealth and luck. As such, our aim was to create a grand and awe-inspiring experience for this Chinese New Year. And what better way to illustrate this than with the majestic 600-ft long dragon gracefully hanging above us. We are delighted that our larger-than-life dragon has already received a lot of attention as a popular photo hot spot,” said Yap.
“People never need a reason to shop and especially in Malaysia, with our dynamic multiculturalism, we celebrate many festivities and holidays. As shoppers become savvier and see malls not just as a place to shop but a forum for experiences, our Chinese New Year celebrations are a representation of our commitment to give every shopper a personable and memorable experience,” Yap continued.
Tourists Peter and Penny Wolff, together with their teenage daughter Xanthe, from Australia who were at the launch said, “We just arrived in Malaysia yesterday and are very excited to take part in the launch. The big dragon as well as the Chinese New Year decorations at Pavilion KL are simply remarkable. We do not get this type of a feel and look to a mall in Australia. We are so happy to experience this Malaysian culture.”
There are plenty of festive-themed offers during the Majestic Dragon Festival for shoppers to take advantage of when they spend centre-wide, such as free portrait-taking in traditional costume, ang pow packs in eight stunning designs, Kiew Brothers
Chinese New Year hampers, and a chance to win a limited edition Poh Kong ‘Dragon Abacus’ gold pendant. Leading up to Chinese New Year weekend, a 2-hours free parking bonus will be offered to shoppers who spend RM300 in a single receipt from 14 to 22 January.
Pavilion KL’s Chinese New Year celebration is a month-long campaign until 6 February with many exciting activities and highlights for shoppers, including:
DRAGON FESTIVAL AT CENTRE COURT
Explore the dragon-themed offerings at Centre Court from dragon beard candy, rainbow calligraphy, silk embroidery, snuff bottle painting, paper cutting and more.
Tourists can enjoy a 20% discount and free dragon beard candy at the Dragon Festival when they redeem their complimentary Tourist Reward Card at the Concierge Desk, Level 3.
Spend RM300 at any specialty stores or RM100 at Centre Court to redeem a free portrait in Chinese traditional costume exclusively at the Dragon Festival.
WIN A RM30,000 GOLD PENDANT
Spend RM200 in a single receipt at any specialty store for your chance to win a limited edition Poh Kong ‘Dragon Abacus’ gold pendant. This breathtaking necklace entails two dragons facing each other in the form of a figure ‘8’ and jade beads. Double your chances when you spend at Poh Kong.
AUSPICIOUS GIVEAWAYS
Collect stunning ang pow packets (8 colours per set) with every RM200 spend in a single receipt and a Kiew Brothers Chinese New Year hamper (worth RM59.90) with RM500 spend at any specialty store.*
Get your last-minute Chinese New Year shopping done and receive 2-hours free parking bonus with RM300 spend in a single receipt only from 14 to 22 January.
*While stocks last.
FESTIVE HAPPENINGS
Embrace the Year of the Dragon and enjoy spectacular shows at Centre Court, Level 2, including LED cultural performances for the first time at Pavilion KL.
LED Dragon Dance
Date: 7, 21, 28 January & 4 February
Time: 8pm
LED Lion Dance
Date: 8, 22, 29 January & 5 February
Time: 8pm
Other pulsating performances include:
Acrobatic Lion Dance by Kiew Brothers
Date: 7, 14, 21, 28 January & 4 February
Time: 4.30pm
Prosperity Dragon Dance by Kiew Brothers
Date: 8, 15, 22, 29 January & 5 February
Time: 4.30pm
Sunny Angels Live Performance
Date: 7 & 8 January
Time: 11am & 2.30pm
Chinese Drums Performance
Date: 14, 20, 21, 28 January
Time: 6pm
Date: 15, 22 & 29 January
Time: 6pm
Date: 5 February at 1pm
Date: 6 February at 6pm
God of Fortune Walkabout
Date: 6-8, 13-15, 20-22, 27-29 January & 3-6 February
Time: 12noon & 5pm
*Performance times subject to change without prior notice.
TRADITIONAL COSTUME
Photo with Traditional Costume*
Spend RM100 at Centre Court or RM200 centre-wide to get a FREE photo in traditional costume Portraits are also available at RM20 per photo.
UPCOMING CHINESE NEW YEAR EVENTS
Chinese New Year Calligraphy Charity Fund by Lion-Parkson Foundation
Annual festive charity drive organized by the Lion-Parkson Foundation.
Date : 12 Jan 2012 (Thursday)
Time : 2pm
INTERNATIONAL ARTISTE APPEARANCES
Stand a chance to meet your favourite Asian movie stars at Pavilion KL as they promote their upcoming movies that will be showed in Malaysian cinemas this month.
“The Great Magician”
Date : 6 Jan 2012 (Friday)
Star : HK Actor Lau Ching Wan
Astro 本地圈 Meet & Greet
Date : 13 Jan 2012 (Friday)
Star : Celebrities from Astro
“Ah Beng” Red Carpet Night
Date : 14 Jan 2012 (Saturday)
Star : Celebrities from Astro
“The Viral Factor”
Date : 15 Jan 2012 (Sunday)
Star : Jay Chou
“The Wedding Diary”
Date : 4 February 2012 (Saturday)
Star : Ah Niu and Elanne Kwong
MUST-VISIT PHOTO HOT SPOTS
Shoppers are captivated as Pavilion KL takes them on a journey through Chinese New Year celebrations with festive decor ideal for photo opportunities. As you step in Pavilion KL, a perfect photo opportunity awaits in the form of our majestic 600-ft long dragon. Bask in its magnificent glory as it gracefully drapes the ceiling above the Dragon Festival while you shop at Centre Court.
Pavilion KL will remain open throughout this Chinese New Year – 7 days a week, 10am to 10pm nightly. The Connection Precinct remains open until 1am on Sundays to Thursdays, and until 2am on Fridays and Saturdays.
