Budiey
Maxis brings the future to eager customers with the iPhone 4 launch at 12.00am on 24 September 2010
As clear leader in high speed data networks, Maxis ensures a truly optimised iPhone 4 experience.
Maxis Berhad (“Maxis”), Malaysia’s leading integrated communications provider, today once more brought the future to its delighted customers when it officially launched the much anticipated iPhone 4 at the stroke of midnight on 24 September, 2010 at The Gardens Hotel’s Grand Ballroom.
iPhone 4 features FaceTime for enhanced video calling, and Apple’s stunning new Retina display, the highest resolution display ever built into a phone, resulting in super crisp text, images and video.
(L to R) Maxis’ Fitri Abdullah, Jean-Pascal Van Overbeke, Sandip Das and T.Kugan with their iPhone 4 units at the launch today.
iPhone 4 also features a 5 megapixel camera with LED flash, HD video recording, Apple’s A4 processor, a 3-axis gyro and up to 40% longer talk time – in a beautiful all-new design of glass and stainless steel that is the thinnest smartphone in the world.
iPhone 4 comes with iOS 4, the newest version of the world’s most advanced mobile operating system, which includes over 100 new features. The revolutionary App Store gives access to more than 200,000 apps including the new iMovie app built just for iPhone 4.
Maxis Chief Executive Officer, Sandip Das said “The iPhone has raised the bar on consumer experience and opened up new worlds for its users. We are delighted that we introduced the iPhone officially in Malaysia last year and are now bringing in the much awaited iPhone 4.
In anticipation, we were the first off the block to launch the micro SIM a few months ago. We have also developed special Maxis applications for the iPhone. There are plans for everyone, including good trade-in offers for our existing customers. We are living in exciting times and Maxis will continue to be the best telecom destination in Malaysia for integrated communications services. Today’s event matches the spectacle of this truly magical phone!”
A group shot with Maxis management and Maxis’ 60 first iPhone 4 customers.
NETWORK INVESTMENT FOR AN OPTIMISED iPHONE 4 EXPERIENCE
The integrated communications provider has led the way in anticipating the evolving needs of its customers and has been prepared to invest ahead of time in network infrastructure to meet their customers’ increasing demands for high speed data. “We are looking forward to bringing the next generation of the iPhone to Malaysians as we continue to develop the country’s most advanced fixed-mobile network,” said Chief Operating Officer, Jean-Pascal van Overbeke. “The iPhone 4 is the first Apple device with 900MHz capability, allowing for better high speed data network access.
Maxis is the clear leader in the rollout of high speed data networks using these frequencies in Malaysia, ensuring a truly optimised iPhone 4 experience with better speed and coverage, for the largest community of iPhone users in the country.
Maxis’ offering of the iPhone 4 comes with a focused commitment on giving customers more value from their preferred devices, backed by an integrated services ecosystem delivering next generation applications, content and innovations designed to meet customers’ needs.”
Since launching the iPhone 3GS in July 2009, Maxis has completed a modernisation of its network, and continues to leverage on its scalability to offer enriched experiences through next generation services.
Maxis’ 3G network is close to being 100% equipped with HSPA (High Speed Packet Access), providing a doubly sharp edge to the iPhone 4 experience. Over the past 12 months, Maxis has more than doubled the data-carrying capacity of its mobile network. Going forward, Maxis will continue to invest in and deploy network technologies that improve mobile broadband and smartphone users’ ability to enjoy a wide range of internet platform evolutions encompassing the areas of entertainment, business, health, education and more.
Maxis presented iPhone 4 units to their first 60 customers simultaneously.
DEVELOPING ENRICHING CONTENT FOR MALAYSIANS
In addition, Maxis is uniquely placed to provide its customers with an increasingly integrated communications experience as besides strengthening and upgrading its core network, it is also developing a content ecosystem that will support future consumer needs including partnerships with various global and local content providers and device manufacturers (like Apple) and also working on simplifying and enriching user interfaces, applications and access portals.
Maxis actively contributes to the Malaysian content development landscape. Chief Operating Officer, Jean Pascal van Overbeke shares that “We want to expand our strong customer relationships and take our customers’ mobile non-voice product experience into the world of integrated services.
We are certainly well placed to accomplish this as a leading regional content player with 36.6% of non-voice revenue as part of mobile revenue and 6.7 million active mobile internet users, more than 50% of our customer base. Maxis is committed to actively advancing the Malaysian content ecosystem and encouraging integrated services in order to serve our customers better.”
MORE AFFORDABLE PLANS, MORE DATA FROM MAXIS
Maxis is offering four new iValue plans for customers, enabling them to make the most out of the feature-packed iPhone 4. Maxis customers who have been part of its iPhone community since Maxis launched the iPhones 3G and 3GS will be first amongst overwhelming numbers who have registered their interest, to obtain the iPhone 4 from Maxis and to enjoy the new plans with a simple migration.
The new iValue plans from Maxis for iPhone 4 are designed for: Greater affordability to meet continually-growing demand for the mobile internet; bundled with compelling prices for the latest and only iPhone of its kind; as well as increased volume of data and value-added services making it easier to enjoy more of the iPhone 4 experience. Highlights of the new range of plans include iPhone 4 prices being reduced by up to RM300 compared to previous offerings, and doubling of free data for the most affordable iValue plans, 1 and 2.
Pricing and Tariff Plans:
Maxis iPhone 4 iValue Plans iValue 1 iValue 2 iValue 3 iValue 4
Monthly Commitment RM100 RM155 RM250 RM375
Free Minutes 333 667 1500 2500
Free Data 1GB 2GB 3GB 4GB
Free On-Net SMS 200 400 600 800
Free On-Net MMS 20 40 60 80
iPhone 4 32GB Plans
12-month RM1,990 RM1,890 RM1,590 RM1,190
24-month RM1,790 RM1,390 RM890 Free
iPhone 4 16GB Plans
12-month RM1,690 RM1,490 RM1,290 RM790
24-month RM1,390 RM990 RM490 Free
A FABULOUS MIDNIGHT LAUNCH FOR THE iPHONE 4
The Maxis iPhone 4 launch event was the premier iPhone event that night with over 3000 iPhone enthusiasts present for the fabulous midnight launch, a first for Maxis. Maxis ensured its customers received a WOW (walk-out-working) experience with their iPhone 4 units. Meanwhile, iPhone 4 application booths were set up at the foyer areas outside the ballroom. Maxis showcased FaceTime, iBooks, iBand, Maxis-developed iPhone apps such as the Maxis FINDER301, Maxis BPL and the Maxis Lotus Racing App. There was also an iClinic booth with Maxis iPhone ambassadors assisting with iPhone questions. The specially set up Trade-In Booth allowed existing customers to trade in their iPhones for cash upon sign-up for the new iPhone 4.
MAXIS OUTLETS OFFERING THE iPHONE 4
Post-launch, Maxis customers will be able to purchase the sleek iPhone 4 at selected Klang Valley Maxis Centres (KLCC, Sunway, Pavilion, Gardens and Taman Tun Dr Ismail) on Sunday, 26 September and nationwide at all Maxis Centres and from Maxis Exclusive Partners (MEPs) on Monday, 27 September.
For further information, please visit http://www.maxis.com.my/iphone
Sandip Das, Maxis CEO, presenting the iPhone 4 to one of Maxis’ first customers.
