Budiey
MTV Asia, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced the ‘job’ conclusion of the first-ever MTV World Stage Insider, 24-year-old Matthew Zachary Liu, who ended his whirlwind journey with MTV on Monday, 9th September.
MTV Asia, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced the ‘job’ conclusion of the first-ever MTV World Stage Insider, 24-year-old Matthew Zachary Liu, who ended his whirlwind journey with MTV on Monday, 9th September.
IT’S A WRAP FOR THE COOLEST 10-DAY ‘JOB’ FOR THE FIRST-EVER MTV WORLD STAGE INSIDER, MATTHEW ZACHARY LIMTV World Stage Live in Malaysia 2013 Premieres on Saturday, 21st September 2013 @ 10.30am (TH/WIB), 11.30am (SIN/HK/PH), 12.30pm (MAL)
MALAYSIA, 20 SEPTEMBER 2013 – MTV Asia, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced the ‘job’ conclusion of the first-ever MTV World Stage Insider, 24-year-old Matthew Zachary Liu, who ended his whirlwind journey with MTV on Monday, 9th September. Over 10 days, Liu got to experience the coolest ‘job’ by being a part of the MTV social media team, representing fans and introducing them to the MTV Experience from the inside, via real time regular updates, videos, tweets, and photos of MTV World Stage Live in Malaysia 2013. The highly anticipated outdoor concert, with a stellar line-up of all-male performers featuring Robin Thicke, Far East Movement, EXO and Joe Flizzow, took place at Surf Beach, Sunway Lagoon on 8 September in front of a live audience of about 15,000 fans.
Over the 10 days, MTV World Stage Live in Malaysia garnered more than a million social impressions across Twitter, Instagram and Facebook. In the same period, news and scoops by the Insider created 10 times more buzz around the hashtag #worldstagemy, which trended on Twitter over the 10 days and top trended for four days in Malaysia. Liu’s updates through MTV social media channels reached an average of more than 10 times the regular reach and garnered over 25,000 more followers across MTV’s social media channels on Twitter, Instagram and Facebook.
“Engaging with MTV fans was at the heart of this campaign, as it gave fans ‘access’ to MTV World Stage Live in Malaysia like never before. Coupled with the full show telecast this weekend, the updates by the MTV World Stage Insider gave fans a virtual experience of the live event,” said Ms Nam Ji Hee, Vice President, Digital Media, Viacom International Media Networks Asia. “We made the right choice with Matthew, who definitely brought an added dimension to MTV’s social media channels. I am sure this is not the end of our paths crossing with this rising talent. MTV reflects millennials’ hopes, dreams, talent and ambition. And engaging our first MTV World Stage Insider fulfilled one young, amazing life that embodied this MTV spirit!”
“It’s been the coolest 10-day ‘job’ to say the least! Fans have been amazing as they are the ones who really make MTV World Stage what it is. It was a little nerve-wrecking initially as there are expectations from fans to what they can get access to and a lot of pressure being the first MTV World Stage Insider. Being part of MTV was the highlight for me, where I have really enjoyed the process and have benefited from the MTV mentors. It’s been a lot of hard work, but what a privilege and honour… an incredible experience that I’ll never forget!” said Liu.
Hear what Liu has to say about his experience, through a video clip that wraps up his whirlwind social media engagement. This vignette will premiere on-air on Saturday, 21 September 2013 at 10.25am (TH/WIB), 11.25am (SG/HK/PH) and 12.25pm (MAL).
In being picked for the US$10,000* gig, Liu beat a talented pool of entries from across Southeast Asia including Indonesia, Malaysia, Philippines and Singapore and emerged the top candidate after a Skype video call interview process with shortlisted potentials. His 1st day on the ‘job’ commenced on 30th August and ended on 9th September 2013.
Tagged as not the usual nine-to-five role, the hunt for MTV World Stage Insider was launched on 1st August through MTV Asia’s Twitter, Instagram and Facebook accounts and the hunt was open for twenty days. Potential social media mavericks submitted creative, innovative and even humorous blog and video entries on a variety of social platforms, with the unique #InsideWS hashtag.
Liu emerged top-of-the-class amongst a host of applicants, impressing MTV Asia with his creative social media resume. Complemented by a wealth of local and regional experience accumulated since his teenage years, Liu’s exciting resume include the recent Singapore Mediacorp’s The Final 1 where he was the backstage live host, Singapore 2010 Youth Olympic Games, Singapore Idol, celebrity interviews with the likes of Maroon 5 and The Script and as the Programme Director of Radio Heatwave, Ngee Ann Polytechnic’s radio station where he was previously a student.
LIU’S SOCIAL UPDATES TOP TRENDED IN MALAYSIA FOR MTV AND GARNERED MORE THAN 25,000 FANS ACROSS MTV’S SOCIAL MEDIA CHANNELS
The MTV Asia team took Liu by surprise when they conducted a covert operation to notify him of his new role. Catch his surprise in the short video clip by the MTV crew.
MTV World Stage Live in Malaysia 2013 was sponsored by Sunway Group, Xpax and Suzuki, and supported by broadcast partner, Astro. Local radio partners are hitz.fm, ERA fm, MY FM and MIX fm.
MTV World Stage is a global series that brings multi-genre talents with global relevance, telecast to an audience in over 550 million households. Recorded ‘live’ at the most exclusive gigs, world renowned music festivals and unique concert locations from around the world, the series is the ‘front row seat’ for music lovers to experience the biggest artists on the globe without leaving the comfort of their sofas. MTV World Stage Live in Malaysia is part of this platform that delivers the MTV brand experience not only on the ground with MTV fans in Malaysia, but with a global airing in 154 countries across MTV Networks. The Malaysia show is also MTV’s first originally-produced MTV World Stage event globally, which started in 2009.
MTV WORLD STAGE LIVE IN MALAYSIA 2013 SOCIAL MEDIA UPDATES
Fans received first-hand information by following MTV on Facebook, Twitter and Instagram for news updates on MTV World Stage Live in Malaysia 2013, where Liu played an active part in ‘taking over’ MTV social media channels.
Facebook: www.facebook.com/mtvasia
Twitter: www.twitter.com/mtvasia
Instagram: www.instagram.com/mtvasia
Hashtag: #worldstagemy
MTV World Stage Live in Malaysia 2013 will premiere on Saturday, 21st September 2013 @ 10.30am (TH/WIB), 11.30am (SIN/HK/PH), 12.30pm (MAL).
Notes:
1 Engagement fee for the role excludes Travel & Expenses that will be determined in contract with MTV.
