James Baum Launch My Lead Album

Fuelled by his love for music and expression, James Michael Baum who was born in Penang on the 27th of May 1979 did not even dream of being a singer or a celebrity. Until a few years ago, when his hit single “Skirts” made it’s marked on Hitz.FM. A couple years later James resurfaced with another hit single ‘Locked in Love’ that gained heavy rotation on Fly Fm and remained on the Campur Chart at the number one spot for several weeks! Today, he finally launches his debut album – My Lead.

He remains in his work because this is simply what he loves to do. His music style of Pop, Urban Contemporary, R&B has brought him to work with many great artistes such as Reefa, Point Blanc, Altimet, Sona One, Hannah Tan, Nerdy Boy, Senoritas, Dayang Nur Faizah, Faradina, Liang Poetic Ammo and many more. Also a natural songwriter, producer, arranger and singer, James has also worked on many theme songs for local films and tv series such as ‘Evolusi KL Drift’, ‘Roda – Roda Kuala Lumpur’, ‘Bohsia Jangan Pilih Jalan Hitam’, Gerak Khas, KL Drift 2, Aku Bukan Tomboi and many more.

“My Lead” which has 15 English tracks and 2 new Malay singles, has a various mixture of pop, R&B, dance and house. Working on a few collaborations with Sona One, Nerdy Boy, Point Blanc and many more, his first single ‘One Night’ has been on a regular rotation on all local radio stations. His other new Malay single ‘Dirinya Sebenar’ which won an Astro Hitz Grant to shoot a music video is also complete and is now being aired on cross channel networks on Astro. For more info on James and his album, you can check out the links provided below.

“My Lead” is the title chosen by the artist because it relates to the battles he has encountered throughout his life. He has been involved in the music industry since he was 19 as a singer, songwriter and composer beginning at grassroots level, with a vision of reaching the top. Personal and professional struggle has guided and taught him to become the person he is today, and the skills he has developed throughout this time have greatly surpassed those he had when he started.

He hopes to share these experiences with the world, and inspire those who are faced with resistance and dilemmas of their own. He is ready to bring himself forward from behind the curtain and present himself, as a man stronger and more confident than ever before. He is ready and wants to lead the Malaysian music industry into a new age.

“Music is music. Be it Malaysian or International. Show your support through appreciation, respect and acknowledgement of quality and not by segregating between Malaysian and the other. Y’all Know Me!!” – James Baum

After successfully setting up and running Studio Red Room James will be expanding into Red Room Records. With his contacts and talents that he has had the opportunity to work with, James wishes to bring the English urban market a new avenue of revenue and growth through the web. Working very closely with R Records and R Talents and with a team of talents and young international producers Red Room Records has an abundance of content which will soon make it easy for talented artist who find it hard to showcase their ability a chance to grow together.

An interesting journey and the ride of a lifetime, the fun doesn’t stop here. So stay tuned for more updates and music in progress!