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HONDA MALAYSIA TURNS TO DIVA UNIVERSAL FOR ITS FIRST REGIONAL CABLE SPONSORSHIP
Motor giant Honda is powering up its local relevance with leading cable brand DIVA Universal, bringing a message of togetherness during the festive season of Hari Raya to Malaysia’s Astro audience. It is the first time Honda Malaysia is splashing out with an on-air sponsorship on a regional cable television channel to connect with its well-heeled PMEB consumers.
Yoichiro Ueno, Managing Director and Chief Executive Officer, Honda Malaysia, comments, “With Hari Raya being one of the biggest events in Malaysia, we could not miss the opportunity to collaborate with DIVA Universal and Astro on this campaign. We believe in the power of dreams becoming a reality and DIVA is truly the ideal brand to deliver our message of dreams, friendship and community during this time of celebration.
He adds, “Our product featured on DIVA – the Honda Freed – is a compact premium MPV ideal for young urban families.”
The Honda Hari Raya promo on DIVA Universal star Indonesian heartthrob Nicholas Saputra and Sam (Shamsul Annuar), the lead vocalist from popular local band Bunkface. It begins its broadcast on DIVA right before Hari Raya on 17 August 2012.
Nini Yusof, Country Manager, Malaysia, Universal Networks International, says, “DIVA viewers can see numerous famous personalities on the channel’s programmes and promos. With a regionally well known actor like Nicholas Saputra and local favourites Sam (Shamsul Annuar) from Bunkface, Tiz Zaqyah and Fatimah Abu Bakar starring in the promo, the Honda Hari Raya promo will certainly appeal to the mass market that Honda Malaysia hopes to attract.”

DIVA Universal – Hari Raya Promo with Honda
Airdate: From 17 August 2012 on DIVA Universal (Astro 702)
About the DIVA Hari Raya Promo
Celebrating togetherness in the festive season of Hari Raya, female entertainment channel DIVA Universal and Honda are sharing the message of camaraderie and the celebration of life with its viewers in Malaysia. Starring Indonesian heartthrob Nicholas Saputra and Malaysia’s very own rockstar Sam of the band Bunkface and actress Tiz Zaqyah, the DIVA Hari Raya promo captures the spirit of kindness and the joys of friendship and community. The promo is directed by Nik Amir Mustapha.
It is produced by DIVA Universal and Liquid Thread for Honda Malaysia.
About Honda & DIVA
Motor giant Honda is driving local relevance with a regional cable channel to deliver its message of the power of dreams – where dreams become reality. It is the first time Honda is partnering a regional brand to reach local audiences.
About DIVA Universal
DIVA Universal is a feel good channel for viewers all over the world. It’s upbeat, lively and optimistic, but at the same time full of emotion, poignancy and warmth. Packed with great drama, uplifting movies and dynamic reality shows, entertainment is a celebration with DIVA Universal. DIVA Universal is a female entertainment brand in the bouquet of channels under Universal Networks International, the international television division of NBCUniversal.
Nicholas Saputra Bio
Nicholas Saputra, 28, hails from Jakarta, Indonesia. The versatile actor, traveler and model is known for his roles in “Ada Apa Dengan Cinta?” “Janji Joni” “Tiga Hari Untuk Selamanya” and “Gie.” His most recent film “Postcard From The Zoo” was nominated for Golden Berlin Bear award at 2012 Berlin International Film Festival & Tribeca Film Festival. Nicholas is the brand ambassador for Loreal Men Expert, Philips Shaver, Samsung and a travel advocate for Nescafe in Indonesia
Sam from Bunkface Bio
Sam (Shamsul Annuar), 25, is the vocalist of punk rock band Bunkface. With a taste of Pop-Punk and Alternative Rock, they have put a new color into the commercial league in Malaysia’s music industry and was invited to perform at the 2010 MTV World Stage alongside Katy Perry, Wonder Girls & Tokio Hotel . Later that year Bunkface won the Rockstar Award and Best Music Video at the Shout Awards and was one of the finalist at Juara Lagu with their single Situasi. Bunkface has just released their second album called “Bunk Not Dead”. Under their own production team, Bunkface Production, Bunkface continues to produce a high quality of music, new sounds, and energetic performances.
Tiz Zaqyah Bio
Tiz Zaqyah, 24, is a Malaysian model and actress.
Fatimah Abu Bakar bio
Fatimah is a writer, actress, acting coach and an Akademi Fantasia trainer of “Nur Amina” in the hit 2009 drama “Nur Kasih” with Remy Ishak and Fizz Fairuz. Her latest role was in the drama series “Soffiya” with Fizo Omar.
Diva Universal Iklan Raya 2011
