Fashionvalet X Hatta Yuna Debuts NUOVA FLORA on A High Note

One of the biggest highlights of the year is a debut of a beautiful floral collection called “Nouva Flora”. This is no ordinary collection; it is a collaboration of two extraordinary artists – Malaysia’s most successful songstress, Yuna Zarai and one of Malaysia’s most talented fashion designers, Hatta Dolmat.

“Given the close friendship between us and our love for arts and fashion, we created Nouva Flora, a feminine, edgy and vibrant collection that will make every fashionista swoon. When we started the design process, we want to make sure that women of all kinds can wear them. We took our time to come up with the unique prints, quality materials and shapes that enhance a woman’s appeal but most importantly, boost her confidence!” commented Yuna Zarai.

Fashionvalet X Hatta Yuna Debuts NUOVA FLORA on A High Note

[dropcap]T[/dropcap]he Hatta Yuna “Nuova Flora” is a collection of floral motifs in vivid colours – translated into soft, dreamy silhouettes. “The collection is a reflection of what both of us believe in, which is through style, women are able to be fun and beautiful, and still feel empowered. Pieces from the collection consist of maxi skirts, bomber jackets and lightweight chiffon tops in bright, bold colours that turn heads,” continued Hatta Dolmat.




[pullquote align=”right”]FashionValet, the exclusive stockist, together with Yuna and Hatta, organized an exclusive preview at Le Meridien Hotel Kuala Lumpur today where the media and VVIP guests were treated to a fashion showcase.[/pullquote]

In addition, Yuna serenaded the guests with her latest single, “Pulang” with rap sensation, SonaOne. The entertainment aspect of this event proved to be a delightful affair. Guests are also given a golden opportunity to purchase the collection at 10% off before its official launch. Another session is held for fans to meet and greet with the singer and fashion designer.

SK-II comes on board as the main sponsor for the launch of the Yuna X Hatta range. SK-II is known for their miracle skincare range especially with the Facial Treatment Essence that shows improvement in skin within 14 days. SK-II, whose #changedestiny campaign has touched millions worldwide, also recently launched their #dreamagain campaign encouraging adults to continue to dream again and to live out their dreams. Yuna, who is the face of SK-II Malaysia, embodies the “Dream Again” message as she passionately pursues her every ambition.

The “Nuova Flora” collection comes in a wide range of sizes from S to L and available between RM249 to RM490 and will be sold exclusively at www.FashionValet.com and in their physical stores in Kuala Lumpur and Singapore.

“I hope my fans and fellow fashionistas will fall in love with this collection as much as I do. The fabulous pieces are a must-have addition to everyone’s closet,” concluded Yuna.

ABOUT FASHIONVALET
Founded in 2010 with the aim of bringing the latest fashion trends to your doorstep, FashionValet is Malaysia’s first and hottest online fashion store! We offer a wide range of ready-to-wear garments for women, accessories and handbags, from chic classics to edgy statement pieces. Proud to carry the best of Malaysia’s home-grown brands and designers, FashionValet continues to strive to bring you the hottest names in Asia! FashionValet creates a lifestyle of convenience by simplifying your shopping experience with a fresh new look and a dedicated customer service team who can assist with your online shopping dilemmas, whether it’s offering styling tips or answering your queries. So be inspired to play up your personal style and get your much needed fashion fix! At FashionValet, we’re all about having fun with fashion.

ABOUT HATTA DOLMAT
Early years, Hatta stepped in the fashion industry a few years after completed his bachelor in fashion design. Upon graduation, he kicked off his career by creating clothes customized for Malaysian celebrities via the Anugerah Bintang Popular Berita Harian competition in 2005. In addition, he has also gained international exposure when he won Design Award Ethnic Chic 2007 in Singapore, a design competition by Singapore Fashion Society and People’s Associations. Afterward, Hatta again becomes spotlight after been selected top three in Project Runway Malaysia – a Malaysian reality television series focuses on fashion design. In 2008, he was chosen as one of the Ten Rising Star by Malaysia International Fashion Week (MIFW). Being 10 Years in the industry, Hatta took a step ahead at KL Fashion Week last year on his debut for ready to wear collection.

ABOUT YUNA
Yuna is her own woman and her own artist. “I’m a musician.” Born Yunalis Mat Zara’ai in 1986 to a legal-advisor father and high school chemistry teacher mom, Yuna has followed an unexpected trajectory since the age of 14. That’s when, inspired by everything from Fiona Apple to Garbage, Yuna started playing jazz cafés and coffeehouses in her hometown of Kuala Lumpur. Yuna was still in her teens when early buzz on social media turned her into a household-name, award-winning superstar in Malaysia. Moving to the United States and pursuing her dream to bring her music to a worldwide audience only proved the next unexpected act in the Yuna story. As the only Malaysian to crossover into global pop stardom (and an observant Muslim to boot), Yuna is used to transcending expectations – and she does so again with her highly anticipated new album, Chapters, to be released on Verve Music on May 20th. “I want people to recognize me for my work- to get to know me from my music first,” and “I wanted to be as real as possible, make something timeless, and really prove myself as a songwriter”- Yuna says.