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FOX SPORTS, WORLD’S LEADING SPORTS MEDIA BRAND, LAUNCHES IN MALAYSIA
[dropcap]F[/dropcap]OX International Channels (FIC) Asia, News Corporation’s international multi-media business and Asia’s leading pay-TV network, announced that FOX SPORTS, the world’s leading sports media brand, will be launched across multiple platforms including television, broadband and online in Malaysia and in various countries across Asia on January 28.
Following News Corporation’s successful acquisition of ESPN’s partnership interest in ESPN STAR Sports (ESS) in November last year, all ESPN networks will be renamed as FOX SPORTS networks on Astro, such as:
- · ESPN to FOX SPORTS, the flagship sports channel, available on Astro Ch 812
- · ESPN HD to FOX SPORTS PLUS, the high-definition channel, available on Astro Ch 832
- · ESPNEWS to FOX SPORTS NEWS, the 24-7 sports news channel, available on Astro Ch 818
- · ESPN PLAYER to FOX SPORTS PLAY (www.foxsportsplay.my), the LIVE and on-demand broadband network
[pullquote align=”right”]The STAR Sports channel on Astro Ch 813 will remain unchanged.[/pullquote]
Subscribers of ESPN networks in Malaysia will continue to enjoy the same great sporting content and more on FOX SPORTS networks including the most exciting football properties such as the Barclays Premier League, Spanish Liga BBVA, Asian Football Confederation events, motor-racing (Formula One, SBK, MotoGP, NASCAR, Dakar Rally), Grand Slam tennis (Australian Open, Wimbledon), events from the WTA Tour and ATP World Tour and the Hopman Cup, the Golf Majors (The Masters, US Open and The Open Championship) as well as the PGA Grand Slam of Golf, popular American sports (Major League Baseball, NCAA College Football and Basketball), and premier Asian sports (ASEAN Basketball League, OneAsia golf tournaments, HSBC Asian Five Nations) among others.
[pullquote]From January 28, all ESPN networks will be renamed as FOX SPORTS networks[/pullquote]
Sports fans can continue to follow their favourite sports at foxsportsasia.com in place of espnstar.com for comprehensive, real time and authoritative content across an unrivalled breadth of sports news, scores and editorial opinions. Fans will also enjoy the same innovative sports coverage online in Bahasa Malaysia at www.foxsports.my.
Malaysian sports fans to enjoy same great content and more on FOX SPORTS networks
Driven with a single-minded aim to deliver the most engaging sports experience through an innovative and cliché-busting approach, FOX SPORTS will also launch the new sports news programme FOX SPORTS CENTRAL. The show’s bold sports presentation brings alive the most important sport news by offering a comprehensive 360 degree coverage delivered by the most credible presenters and unique insights and opinions from the most knowledgeable and well-informed experts. The new FOX SPORTS CENTRAL programme will replace the current program SportsCenter on ESPN and will be aired on FOX SPORTS, weeknights at 7:30pm.
The new fan-focused initiatives also include introduction of the new programming block such as the ‘Thursday Fight Night’ showcasing a variety of content from the Ultimate Fighting Championship (UFC), and further building upon the recently launched ‘ABL Friday Basketball’ featuring ASEAN Basketball League (ABL) where the Westports Malaysia Dragons will be aiming for top honours. In addition, FOX SPORTS will continue to offer its world-class expertise and sports coverage for Asian sports fans, with the broadcast of Sky Sports’ studio coverage of the key games of the Spanish La Liga this season.
“It is exciting to be launching in Asia the leading brand that has changed the sports experience for fans across the world,” said Peter Hutton, Senior Vice President, Sports, FOX International Channels. “Moving forward, FOX SPORTS is committed to further enhancing this experience for sports fans in Malaysia by showcasing even more engaging, localized programming and delivering to them all the best content in the most convenient ways.”
FOX SPORTS, along with its associate sports networks is the world’s no. 1 sports media brand with the widest coverage across the USA, Latin America, Europe, Australia, Middle East and North Africa and Asia, and has a strong record of fan-centric innovations and unrivalled expertise in sports presentation, such as being the first to introduce on-screen time-clocks and scoreboards that revolutionised the way viewers enjoy LIVE sports.
