Firefly Includes Alipay in Its Many Payment Options to Book Flight Tickets

As being innovative and act ahead are parts of its key pillars, Firefly Airlines has introduced a new and reliable payment option for its customers, Alipay. The addition of Alipay as another fast and convenient way to pay for flights and other services expands the range of options available to Firefly customers.

Adding on to the already available various convenient payment options, Firefly is simply going further to make every step as easy as 1,2,3 for its customers. Alipay is a secured online payment service where customers can store funds to be used online.

It’s a payment option that works like many other eWallet services, where you add payment methods such as cards or bank accounts to your Alipay account, and can then process orders using them. Alipay is a very popular payment option in Asia and part of the Alibaba group.

By having this payment option on board, Firefly customers can now become Alipay members to make payments for flight bookings. Soon and to be announced, any of Firefly’s add on products and services via Firefly website and mobile web can be purchased via Alipay. Any additional products can be added via Manage Booking using this payment option.

“It is essential that the overall passenger experience is smooth, convenient and trustworthy from the point of booking, onsite and checkout by being able to pay for flight tickets and services in a familiar payment option”, said Firefly Chief Executive Officer, Ignatius Ong.

Joining a diverse group of partners, Firefly will be able to tap on a wider online customer base, while at the same time providing a true Beyond Convenience experience by rewarding customers with peace of mind when they purchase via another secured payment option, Alipay.

Background on Firefly

Firefly, Malaysia’s Premium Short-Haul Airline began operations in April 2007. Currently, it operates a fleet of 12 ATR 72-500 turboprops out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand Growth Triangle as well as providing air linkages between Malaysia and Singapore. Firefly provides incredible value, convenient flight timings and excellent service to its passengers. On the ATR 72-500 passengers are allowed 20kg check-in baggage allowance, provided complimentary in-flight refreshments, assigned seating and convenient city airports.

Firefly has received numerous awards and recognitions. In April 25, 2014 Firefly received an award for the Transportation, Travel and Tourism category. In 2012, Firefly was accorded Most Promising Brand of the Year by Putra Brand Awards. On November 15, 2011, Firefly was conferred “Superbrand” status. Other awards received include the 2010 Frost & Sullivan Value Airline of the Year award and the Green Initiative of the Year 2010 award by Leaders in Aviation in conjunction with the Doha Aviation Summit. Firefly is also recognized as the Best Brand in Aviation for the Brand Laureate.

Firefly connects with the world through Facebook, Twitter and Instagram.