Budiey
ZALORA, Asia’s Online Fashion Destination unveiled the 2015 Ready-To-Wear Raya Collection with Malaysia’s emerging fashion designers: Fiziwoo, Nurita Harith, Syaiful Baharim and Zery Zamry. The collections will be available at ZALORA.com.my starting April 2015.
GET READY FOR RAYA WITH ZALORA’S FASHION FESTIVAL 2015
Four Malaysian Designers Go Online with ZALORA
“Raya in the City” by WOO/FIZIWOO
A collection inspired by the energy of Kuala Lumpur and adopting the concept of Malaysians who are chasing their dreams and seize the endless opportunities in the city. The key inspiration of the collection compresses with the myriad of sights, sounds and senses which create a beautiful synergy. “Raya in the City” offers a variety of styles which perfectly suit the urbanites that thrive on creating their own sense of style through personal adaptations of fashion looks.
The collection pays ode to the vibrancy of the city by using bold colors with a hint of pastels. Emerald Green, Royal Blue, Canary Yellow and Fuchsia Pink are combined with pastel colours, such as: Salmon Pink, Peach and Baby Blue to create a harmonious statement. Kuala Lumpur’s marriage of old and new is reflected in different ways throughout the collection with the use of neoprene on traditional silhouettes.
Encouraging the exploration of personal style, this collection consists of separates. Fiziwoo’s signatures such as peplum, ruffles, scallops and fabric manipulation techniques are imposed in this collection. The cuts remain minimalistic in celebrating and emphasizing modern elegance in a true Fiziwoo’s style.
“Raya in the City” by WOO/FIZIWOO starts from RM400.00.
“FLOW” by nh by Nurita Harith
The creations of Nurita Harith have been worn by the country’s most beautiful women on and off the red carpet. Following the success of her previous collection which featured artistic architectural shapes, nh by Nurita Harith’s “Flow” examines movement and artistic fluidity.
The highlight of the collection is the collaboration between Nurita Harith and renowned contemporary illustrator and abstract artist D.U.R.A. They worked together to present a limited edition collection that truly embodies the idea of “art that meets fashion”.
The palette of colors that is used in the collection remains within Nurita Harith’s signature such as soft tones of Lilac, Mauve and Beige which continue to enhance the uniqueness and exclusivity of the prints that were specially created for this collaboration. Satin is the primary fabric used throughout the collection. Nurita Harith stays true to her recognizable clean and modern style and showcases them through the variety of 2-piece selections in the collection.
“FLOW” by nh by Nurita Harith starts from RM650.00
“Tribal Glam “ by S.Baharim
The collection consists of traditional favorites such as kaftans, one-piece dresses, two-piece modern kurungs and “Kedah” kurungs. Pieces in the collection also work as separates and can be styled as top, midi, mini and worn without its matching bottoms. Contemporary elements are infused into the collection with visible zippers and pockets.
The collection has a contrast mix of bold and gentle shades. Colours such as Nude and Mint to Navy, Voral and Red bring out the inner strength of a fashionable woman. The main fabrics of the collection include printed chiffon, crepe and satin which beautifully translates into boxy and semi-loose fitted silhouettes.
“Tribal Glam“ by S.Baharim starts from RM350.00
“HIPSTER” by zery zamry
Zery Zamry aims to combine traditional attire with a modern twist. The collection has 4 different series: Dark Series, Color Series, Printed Series and Army Series.
Navy Blue, Dark Brown, Olive Green, Emerald Green, Royal Blue, Dark Purple and Maroon are the colours of the collection. Paisley, Modern Graphics and Geometric Patterns are the prints that create bold statements for the garments in this collection.
Traditional collar styles “Teluk Belanga” and “Cekak Musang” are given a fresh modern look. Leather is incorporated into ‘samping’ and ‘songkok’ to complete the Raya look for the male fashionista. Cotton SB Line, Swiss Cotton and Cotton Silk are used in this collection to create a comfortable and easy-to-wear garment.
“HIPSTER” by zery zamry starts from RM380.00
“These collaborations are in line with our continuous efforts to bring out the best of fashion for our customers.” says Giulio Xiloyannis, Managing Director of ZALORA Malaysia. “The partnership will allow fans of Fiziwoo, Nurita Harith, Syaiful Baharim and Zery Zamry all over Malaysia and Brunei to own their collection for Raya 2015.”.
The star-studded fashion show was held at Hotel Pullman Kuala Lumpur Bangsar.
