Fashion Fever Revs Into Pavilion Pitstop

FASHION FEVER REVS INTO PAVILION PITSTOP
Celebrating the Formula One season with a series of sizzling Spring/Summer fashion showcases at Centre Court Pavilion KL

Photo: 2nd from left: May How, Assistant Marketing Manager, Laura Mercier; Joanne Phua, Marketing Manager, Miko; Suraj Menon, Valiram Group Marketing Vice President; Joyce Yap, CEO Retail, Pavilion Kuala Lumpur; Kung Suan Ai, Director of Marketing, Pavilion Kuala Lumpur; Penny Tan, Vice President, Member Relations & Marketing, MasterCard Worldwide; Paolo Campillo, General Manager, Aloft Kuala Lumpur Sentral, flanked by models at the launch of Pavilion Pitstop 2013.

[dropcap]M[/dropcap]alaysia’s premier lifestyle destination Pavilion KL accelerates into the Grand Prix season with its fourth annual installment of the Pavilion Pitstop. Themed “Fast Track to Fashion”, Pavilion Pitstop will be revving up the season with five nights of sizzling fashion showcases to inspire and excite every aspiring fashionista, from 20 March to 24 March 2013.

Unveiling the excitement that’s in store at its latest lifestyle precinct Fashion Avenue, Pavilion KL Director of Marketing Kung Suan Ai said,

“Pavilion Pitstop is hosted annually to inspire creativity in aspiring fashionistas. Inspiration doesn’t only spark creativity, it influences lifestyles and creates fashion trends, movements and excitements around the world. Dedicated to fast cars and fashion, Pavilion Pitstop ‘Fast Track to Fashion’ is set to bring inspiration that will unleash the lifestyle connoisseur in everyone.”

This year, joining Fashion Avenue Pavilion KL in its quest to inspire are prestigious fashion houses such as Hackett, Shanghai Tang, La Martina, Vertu, Tumi, Oroton, Bread & Butter, among others. So gear-up as the season heats up with a line-up of exciting Pavilion Pitstop events, as follows.

FAST TRACK TO FASHION AND PARTY PITSTOP

Let fashion be your inspiration as Pavilion Pitstop brings exclusive
Fashion Avenue Specials to shoppers

20 March 2013: Look-See Raffles Runway Show
Extending the inspiration to future movers and shakers of the fashion industry, Pavilion KL invited the talented students of Raffles College of Higher Education for an unprecedented showcase of fresh creativity. So look out for their inspirational collections in the first of Pavilion Pit Stop fashion showcases on 20 March!

21 March 2013: An Evening of Fashion and Glamour
Be amazed by the fashion presented in Pavilion KL’s Evening of Fashion & Glamour. Together with partners MasterCard and the Valiram Group, the night will feature a stable of brands that include Shanghai Tang, La Martina, Vertu and Tumi. Don’t miss this exciting fashion showcase set to take place on 21 March!

22 March 2013: Hackett London Fashion Show
Indulge in the paradise of luxury British styles with Hackett London on 22 March, a showcase of authentic and classic men’s wear that is sure to inspire the lifestyle connoisseur in every man.

23-24 March: Spring Summer Fashion Show
Celebrate the Formula One weekend and indulge in the latest Spring Summer Collection at the Pavilion Pitstop fashion runway showcases. Featuring the best of lifestyle retailers such as Oroton, Bread & Butter, Bebe, and Shinju Pearls among many others, this fabulous show should be on the top of the must-see list of every aspiring fashionista.

FAST TRACK TO CAR PITSTOP

15-24 March 2013: Caterham Formula One Team Exhibition
Whether you are a motorsports enthusiast, an F1 car is a treasure chest of amazing technology and precision. So don’t miss the chance to be up close and personal with one, check out the Caterham F1 Team’s exhibition of race car and merchandise at Bukit Bintang Entrance from 15-24 March. You can also get personal autographs from Caterham F1 Drivers, Giedo van de Garde and Ma Qing Hua at the Meet-and-Greet at the Bukit Bintang Entrance, 4.30pm, 20 March 2013.

12-17 March 2013: Formula 1 Petronas Malaysia Grand Prix 2013 Roadshow
Wonder how the F1 sport and race cars have evolved over the ages? Experience the thrill of the Grand Prix with 11 Historical F1 Car display and you can also realise your dream of becoming an F1 driver at the Simulator Challenge. This is all happening at Centre Court, Pavilion KL from 12-17 March.

For more information, contact Pavilion KL’s Concierge at 03 2118-8833, or check real-time updates on Facebook www.facebook.com/PavilionKL or Twitter at @Pavilion_KL.