DiGi Brings 2AM to Malaysia by Popular Demand

DiGi brings 2AM to Malaysia by popular demand
Korean boy band to perform in Malaysia for the first time in DiGi Live K-pop Showcase

Shah Alam, 19 April 2011 – DiGi Telecommunications Sdn Bhd (“DiGi”) is collaborating with Universal Music Malaysia to have Korean boy band 2AM perform in Malaysia, due to overwhelming demand from fans who made their voices heard on DiGi Youths Facebook. The exclusive DiGi Live K-pop 2AM Showcase will be held on 21 May and it marks the first time the band will be performing in Malaysia.

Unique opportunities to have some face-time with the four-member band are being organised as well based on feedback received from fans online. These include a closed door autograph session, an artiste interaction experience and a meet & greet session.

Moharmustaqeem Mohammed, Head of Segment Marketing said, “We were pleasantly surprised to discover how responsive K-pop fans are in Malaysia. We issued a challenge to our DiGi Youths fans that if they help us reach the target of 147,000 fans for our Facebook account, we will arrange for 2AM to perform in the country. Within four days, we reached that target!

“The enthusiastic online support clearly indicates that there is still a very strong interest for hot Korean acts. Collecting feedback from our DiGi Youths fans on how they wish to interact with 2AM is just our way to engage them on a proactive basis in efforts to further raise the bar on DiGi’s music offerings to our customers. Rest assured, there will be more unique experiences from us in the future.”

Passes for the 2AM showcase were open for pre-booking on 17 April 2011 at 1Utama, which saw 434 reservation coupons of the showcase passes being snapped up within 4 hours. Passes collection can be done from 21 April to 1 May from the DiGi Stores at Berjaya Times Square and Sunway Pyramid. For fans who have not pre-booked, passes are also available at the same two collection points from 21 April to 20 May while stocks last.

To secure the showcase passes, prepaid and postpaid customers need to reload RM50 via flexi e-load and activate DiGiMusic Pluz at RM5 to get ONE showcase pass per mobile number. For a pass to the autograph session on 20 May, they need to reload another RM30, while for a pass to enjoy an artiste interaction experience with 2AM on 21 May, they need to reload another RM50 for a chance to interact personally with the artiste. Customers who wish to purchase the very limited number of autograph session and band interaction experiences passes will first need to obtain a showcase pass.

Another unique music experience in store for customers is the exclusive backstage Meet & Greet passes to be held on 21 May. From 18 April to 8 May, they can purchase the 2AM CallerTunes™ bundle at RM9, comprising the songs, You Wouldn’t Answer My Calls, Like Crazy and With Or Without You. 60 qualified customers who purchase the bundle will be chosen for the Meet & Greet session. To get the 2AM CallerTunes™ bundle, just send 2AM to 2016.

To activate DiGiMusic Pluz, just send On Pluz to 2000. For just RM5 a month, you can enjoy 10 FREE MP3s every month from a library of more than 500,000 songs, with each subsequent song purchased at RM1 only.

The 2AM showcase is scheduled for 6.00pm at Wisma MCA in Jalan Ampang Kuala Lumpur.

For more details on the 2AM Showcase, log on to www.facebook.com/DiGiYouths and www.universalmusic.com.my