Budiey
Launched over 25 years ago, Dashing was heralded as Malaysia’s first ever male body-care brand and has since gone on to release a wide range of men care products, making them the market leader amongst the young Malay men.
With a product portfolio ranging from EDT, antiperspirant deodorants, roll-ons, body showers, facial cleansers, hair gels & talcum powder, Dashing now have their sights set firmly on the nation favourite sport; football.
Dashing & Manchester City Football Club have been partners for almost a year and after creating some exciting footballing experiences last season are proud to launch a new collection of EDTs, Deodorants and Rolls Ons to provide truly world class fragrance experience to every Malaysian sports fan. This Limited edition range is truly inspired by MCFC. Packaging is premium and colors reflect home and away kits. Fragrances are specially formulated to last longer and provide freshness throughout the day even to a very active man. There are 2 variants named “Ultimate Kick” and “Hattrick” respectively.
DASHING MCFC LIMITED EDITION LAUNCH
NEW SCENTS FOR A TRUE FAN
1) Ultimate Kick
A scent made for champions, bringing out the suave side in every facade of a modern man’s daily life. The Ultimate Kick features a summer-like active fragrance featuring a concoction of lemon, enhanced with the freshness of cardamom, supported by vanilla and a musky base.
2) Hattrick
A winning strike for every Dashing man. Hattrick’s enigmatic fragrance ignites one’s drive to win. Hattrick exudes the unique combination with the freshness of apple citrusy infused with a combination of floral notes and a hint of amber.
Dashing understands men’s need to stay fresh and focused in their daily activities, thus introducing the new Dashing-MCFC Deo Spray & Roll-On which provides 6-in-1 benefits. Not only does it provide a long lasting fragrance, it also kills the toughest body odour & prevents staining on clothes. With its quick-drying formula, Dashing-MCFC Deo Spray & Roll-On also helps to prevent bacterial growth and brings unparalleled freshness throughout the day.
With Dashing-MCFC Deo Spray & Roll-On, men are now more than ready to take on anything and still stay focused at all time.
To add delight to every football fan, Dashing is also running a National contest and will be giving opportunity to 11 lucky winners to go on a 6 day 5 nights fully paid trip to Manchester, UK. This trip will include a 3 day training camp at the City Football Academy with coaches, a meet and greet session with 1st team players, an Etihad stadium tour and best of all VIP tickets to watch LIVE match between Manchester City FC & Manchester United on 19th March 2016. It’s a simple SMS based contest and all one needs to do is to buy any Dashing or Elite products and send a simple SMS to enter the contest which ends on 31st December 2015.
“Dashing has always been at the forefront of innovation and we are proud to bring for the first time to Malaysia a co branded range of perfumes and deodorants with our partners and a top Premier League team Manchester City Football Club. We are sure every sports fan will love the fragrances and its long lastingness” said Mr Rishi Pahwa, Marketing Manager of Dashing.
“The brand collaboration with MCFC shown through the packaging look and feel reflects premium international imagery. Thus in turn, we bring Dashing’s brand to a whole new level.” said Mr Sriram Krishnamurthy the COO of Wipro Unza (M) Sdn Bhd in his speech explaining the introduction of the Dashing MCFC Limited Edition range.
At the launch held in The Score, Bandar Utama, the event kicks off with a freestyle football performance by Malaysia’s Top Freestyle Footballer, Ariff Karim to unveil the limited edition range. Ahead of the launch in Malaysia the Dashing MCFC range was unveiled in Manchester in a pre season event at the Etihad Stadium.
The Dashing-MCFC Limited Edition range is available in two explosive variants of Ultimate Kick and Hattrick. The Dashing MCFC EDT 50ml retails at RM20.90 with 6% GST. While Dashing MCFC Deodorant Spray at RM11.45 with 6% GST and Dashing MCFC Roll-On Deodorant at RM5.90 with 6% GST.
