Budiey
MTV International has announced that Cris Cab, reggae-soul singer, songwriter and protégé to Pharrell Williams, has been selected to be MTV’s International PUSH artist for the month of March.
Having already accumulated more than 12 million YouTube views, Cris Cab’s unique blend of reggae, soul and pop is proving to be a popular choice with audiences around the world. Mentored by acclaimed singer, songwriter and producer Pharrell Williams and with production support from reggae icon Wyclef Jean, Cris garnered industry attention with his 2012 release ‘Echo Boom’. The full length mix-tape created ‘for the wired generation’ has already received more than 300,000 downloads and features production collaborations with both aforementioned stars, as well as PJ McGinnis, Supa Dupes and 88 Keys. Signed to Island Def Jam, the 21 year-old rising star’s current single ‘Liar Liar’ has already amassed over 4 million YouTube hits!
Tipped by MTV as one of the next big artists to watch in 2014, Cris Cab is the latest talent to be championed by MTV PUSH – MTV’s global promotional vehicle dedicated to bringing music fans around the world the latest talent. Cris Cab will be heavily promoted throughout March, across all MTV’s international platforms including 63 channels in 152 territories worldwide, 40 MTV websites and 80 localised social network channels.
Cris Cab commented, “It’s such an honour to be chosen as the PUSH artist of the month. To know that MTV wants to support my music and my career means the world to me.”
As an MTV PUSH artist, Cris Cab will be joining a plethora of musical talents who, through the support of the network and the PUSH initiative, have gone on to become some of the hottest and best loved acts around including Justin Bieber, Lana Del Rey, Bruno Mars, Carly Rae Jepsen, Rita Ora, LMFAO, Jessie J, Ke$ha and Zedd.
About Cris Cab
Born to Cuban parents in Miami, Florida, Cris’ relationship with music started at the age of ten when he pleaded with his parents to buy him a guitar. Cris quickly developed a passion for reggae music, listening to the likes of Bob Marley and Jimmy Cliff, inspiring many of his later compositions. At 14 years old, his father bought him his first studio session and it was not long before he found himself in front of his soon to be mentor; Pharrell Williams.
In 2011 he developed a cult following online, and soon caught the attention of Perez Hilton and Billboard. His 2011 cover of Wiz Khalifa’s ‘Black and Yellow’ amassed 100,000 views in its first week, resulting in the instant success of his first EP ‘Foreword’. Debut single ‘Good Girls’ subsequently grabbed the attention of producer Wyclef Jean, who has since been featured on Cris’ 2012 mix-tape ‘Echo Boom’.
Signed to Island Def Jam, his current single ‘Liar Liar’ is available on iTunes now.
About MTV
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information about MTV in Southeast Asia, visit www.mtvasia.com.
