Budiey
International hotel brand citizenM has made its name with innovative ideas for improving the experience of travel. Since the first property opened in Amsterdam in 2008, the brand’s mission has been to address the needs of the modern traveler through the concept and design of its hotels. Now, citizenM has taken this commitment to the next level by creating a ‘Guide to Business Travel’, which will address common issues experienced by those who are often in transit. Volume one of the guide is called Brainwaves – an innovative musical collaboration between citizenM, London based record label Erased Tapes, music scientists at Goldsmiths, University of London, and supported by Bose.
citizenM Kuala Lumpur is the first citizenM property to feature Brainwaves in all 210 of its guest rooms.
Brainwaves is where technology and culture meet, resulting in an album comprising three specially- written musical tracks, the product of in-depth research and music analysis conducted by a team of music scientists based at Goldsmiths. Using existing theory, research and data, the team worked with Erased Tapes, known for its nurturing of avant-garde musical talent, and described by Gilles Peterson as “one of the most important record labels of the last few years”.
citizenM commissioned Erased Tapes and three of their high profile composers – Michael Price, Högni and Ben Lukas Boysen – to create a sonic music experience in the form of a three-track album, Music for Brainwaves.
Music is more powerful than ‘white noise’ and ‘whale sounds’ in influencing our emotions and behaviors, but there is a lack of well-engineered and scientifically-informed compositions to take full advantage of these effects.
Scientists have attempted to develop AI platforms, designed to churn out adaptive music for this purpose, but the result is aesthetically underwhelming.
Instead, citizenM launched Brainwaves, combining the latest research in neuroscience with the best creative talent, creating more than just another ineffective sound compilation, but rather a tool that truly helps with sleep, anxiety, and concentration.
Brainwaves can be enjoyed by anyone, anytime, anywhere, on any digital device. For the best Brainwaves experience, citizenM recommends Bose QuietComfort 35 II wireless headphones, engineered to continuously measure outside noise and then cancel it with the opposite signal. Using this technology – combined with the Music for Brainwaves tracks – travelers will enjoy an uninterrupted, flawless listening experience.
The Music for Brainwaves album is available here.
