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This Chinese Year New, Avenue K brings you back to a time where simplicity and sophistication fused in the elegance of Chinoiserie chic. Chinoiserie, pronounced as: chi·noi·se·rie is French for “Chinese-esque”, a whimsical European interpretation of Chinese style and design apparent since the seventeenth century. Its distinct trait of the use of fanciful imagery of an imaginary China, often imitates Chinese porcelain and the use of lacquer-like materials and decoration.
In keeping with Avenue K’s generous spirit, those who spend above RM388 or receive a bonus entry for spending RM88 in the popular AK iKiosk interactive game during this campaign are also entitled to win in the lucky draws happening weekly with the grand finale on the 15th of February 2015.
Relish and delight in the renewed energy of the start of the ‘Year of the Ram’ as AK’s ground floor atrium embodies the classic elegance of a 1940s Shanghai inspired marketplace. Singing and dancing performances featuring the delightful Shanghai Dollies brought to you especially by the talented dancers of Enaj Production, Prosperity Drums and God of Fortune appearances with ang pao giveaways will light up the weekends before the eagerly anticipated lucky draw at 5 pm every Saturday and Sunday. Best of all, a lion dance will be held on the first day of Chinese New Year, 19 February and a money-showering lion dance performance will take place on the 5th of March, spreading prosperity and blessings to all. 16 pretty booths will have an array of decorative items, gifts, clothing, biscuits, cookies and hampers on sale to set the perfect festive mood.
Shoppers and AK friends can also participate in the online ‘Count The Sheep’ contest by counting the number of AK Sheep throughout the mall and posting their answers along with a creative photo via Instagram or Twitter from the 19th of January till the 19th of February. Correct submissions will win an AK Chinoiserie Chic goodie bag with specially handpicked gifts plus an AK monopod and toiletries by The Body Shop. Find out more information via AK’s Facebook page and website.
Avenue K promises shoppers a charming Chinese New Year with the delightful treats that is ‘Chinoiserie Chic’
Avenue K – Make Friends, Create Trends
With international beauty megastore, Sephora flourishing on its inviting front facade, Avenue K welcomes 2015 with renewed energy and ambiance. New additions include Fresca Mexican Kitchen & Bar, Dolly Dim Sum which features traditionally made halal dim sum, a perfect venue for New Year’s reunion dinner, halal Korean fare B.Bap as well as Nando’s and Baskin Robbins on the ground floor. Design books specialist, Basheer is now open on level 2 while Radioshack also joins AK’s list of stylish tenants.
As the new AK continues to house the largest outlets for several new arrivals in the Malaysian market including world renowned eyewear franchise, Sunglass Hut, cool independent accessories label, MIDI and French mega brand ELLE’s lingerie store, it’s easy to see why the mall is now a hive of activity and life. Golf aficionados now have golf specialist, Transview on level 1 complete with putting range to try out equipment.
Get your New Year’s outfit and home furnishings at stylish Swedish label, H&M which now adds H&M Home to their fashionable finds available over 3 levels while The Mod House as well as Original Classic are the largest of their outlets in the country. Japanese fashion and household brand, Muji and Australian favourite, Cotton On are also the largest outlets in Southeast Asia and Malaysia respectively.
With brands like Yescode, Nichii, Dressing Paula, Kitschen, G2000, Hush Puppies and Clarks among others, AK promises to provide the fashion savvy with a retail treat. Travel buffs can also get equipped in style at luggage specialists, Leather Avenue and Cosas United.
With more than 65 exciting dining options, there is a diversity of F&B outlets featuring cuisine from the East and West which tantalizes the curiosity of foodies. Newly opened Simply d, Kafe Warisan and Sushi Box join Bankara Ramen, Tokyo Pastry, Swensen’s and Taste Enclave Food Atrium (a selection of 17 delectable stalls and 3 mini restaurants) with their wide variety of delectable dishes including KL’s best Clay Pot Chicken Rice. Cosy up in The Library Coffee Bar and bite into an all-American burger at Johnny Rockets on the ground floor.
Another recent arrival at AK is the charming WonderKafe and Bar on the ground floor which sits adjoining its sister establishment, Wondermama X. An unassumingly cosy refuge, this café cum bar features yakitori snacks, coffee and whisky on its unique Japanese influenced menu.
Presto supermarket’s wide range festive hampers and gifts is just the place to head to for the best of fresh produce and bread baked daily, a signature of the food loving store. Coffee lovers will be spoilt for choice as they can have a sip at Urbean, Espressolab, Delifrance, Starbucks and even The Loaf.
Enjoy Chinese New Year specials at Fat Boy’s, Ayer’s Rock Butcher and Grill and Black Bull with its trendy bowling alleys, pool tables and exclusive karaoke rooms will be among mouth-watering options diners have to satisfy their appetites for top dishes.
Samba Brazilian Steakhouse Churrascaria is definitely a star attraction with a breath-taking view of the twin towers as you dine al fresco on more than 15 types of juicy meats brought to the comfort of your table.
Children of all ages will enjoy Discoveria which brings larger-than-life themed amusements for the whole family, beginning with the life size dinosaurs of Dinoscovery, an interactive and educational experience especially designed to engage the young.
Game fans can also try their hand (and head) at Breakout on level 2 which is currently KL’s number one attraction as voted on popular travel website, www.tripadvisor.com. Each room has its own web of puzzles crafted to emulate an exciting movie-themed escape experience for those seeking new thrills.
For convenience and peace of mind while they get their shopping done or work, parents working in the area are also able to drop their children off at London-based nursery, Primrose Hill for their development and wellbeing. The comprehensive childcare centre will unveiling their expansion in February 2015 where a quaint in house café, playground, sensory room and even a mini clinic complete with weekly paediatric visits will be held.
A favourite area of the mall is the Spanish Steps on level 3 which leads to the rooftop which houses a venue of spectacular proportions with a breath-taking view of the city’s skyline. Avenue K’s rooftop location has hosted a string of trendy, star studded events and exhibitions in this area where visitors can relax and enjoy the picturesque scenery.
Claudia Ng, a young lawyer exclaimed, “Shopping is a joy at Avenue K as its cosy with just the right amount of people. All my favourite brands are here and parking is only RM5 on weekends! They even have an interactive iKiosk for information and games where you can win prizes.”
The beginning of the year ushers in a host of cool new events and promotions, ready to make you smile and dance to the new beat of Avenue K.
Sue, General Manager of Avenue K explains, “Living up to our tagline ‘Make Friends, Create Trends’, we’re excited to welcome 2015 with a beautiful start to the new year and the delightful elements of our Chinoiserie Chic promotion is just the thing. We hope our shoppers and AK friends will enjoy it as much as we did crafting it for them” enthused Sue.
Details of AK’s tenants, promotions, activities and performances can be found at www.avenuek.com.my and https://www.facebook.com/AvenueKMY
About Avenue K
Strategically situated across from Kuala Lumpur’s iconic Twin Towers, Avenue K is a modern and cosmopolitan mall that aims to be the third space between work and home. Wholly owned by City Properties Sdn. Bhd and professionally managed by Synergistic Real Estate Management & Network Pte. Ltd., it has approximately 400,000 sq.ft of leasable retail space spread across 8 levels. With the concept of “Make Friends, Create Trends”, Avenue K boldly integrates the elements of shopping, culture, entertainment and gastronomic experiences, providing the hip and aspiring, a place to enjoy the pleasures of Kuala Lumpur’s city centre.
About Synergistic Real Estate Management & Network Pte Ltd
Synergistic Real Estate Management & Network Pte. Ltd . (SRE) is a retail and mixed-use commercial property development, investment and management consultant, as well as a Mall & Asset Manager. Well known for its value-adding solutions and services, professionalism and performance-based approaches and management, its management track record include Marina Center (Singapore), Junction 8 (Singapore), Gurney Plaza (Malaysia), Great Eastern Mall (Malaysia), One Prime(Shanghai, China), Kai Yuan Mediterranean Mall (Shanghai, China), Raffles City (Shanghai, China), The Exchange Mall (Tianjin, China), Tai Mall (Taiwan). SRE’s network extends globally, from retailers, real estate developers, real estate funds, real estate investment trusts to real estate investors.
