Budiey
First Telco in the country to introduce Fitbit premium accessories, become lifestyle and customer experience focused and deliver more than just telecommunication devices and services
Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in the country, has shifted from telco retail to lifestyle-based connectivity, beginning with the introduction of the Fitbit premium wearables recently.
Blue Cube stores are evolving towards becoming lifestyle and customer experience focused, beyond that of a traditional telco retailer.
The lifestyle-based gadgets namely the Fitbit Surge, Fitbit Charge HR and Fitbit Flex, are part of the refinement process undertaken by Celcom, to address the ever-changing lifestyle needs, become technology-friendly and provide interactive and integrated experience for its customers.
Available in fancy colours such as black, purple, navy blue, lime green and red and retailing between RM408 and RM968, they were snapped up within hours of being showcased at the iconic Blue Cube @ Sunway Pyramid last Friday.
Tuan Syed Md Najib Syed Md Noor, Chief Customer Service and Retail Officer of Celcom Axiata Berhad said the introduction of Fitbit wearables was timely as Celcom is the first telco in the country to embrace the connected lifestyle and customer experience focused store approach. In view of this, 60 Blue Cube and 300 Celcom Xclusive stores will evolve into lifestyle and customer experience focused centres. The refinement process will kick off by the end of this year.
“New technologies and ways to connect with customers are changing our approach in presenting Blue Cube stores to the masses. Celcom is reinterpreting how we can create and capture value, and eventually embrace the omnichannel strategy to provide our customers with seamless and effortless experience.
“Hence, Blue Cube will be a place where customers meet with friendly, knowledgeable staff enthusiasts who will walk them through complete custom connectivity solutions, involving a range of hardware, software and service options, utilising Celcom’s 4G LTE lightning speeds and network strength,’’ he said, adding that the design of the stores will be thematically conceptualised every quarter, to align with the offerings that are being introduced.
Tuan Syed Md Najib said conventionally, customers strolled into Blue Cube stores to perform telco servicing but this will be the good old days of the past.
“Now they can walk into our stores with much more to look forward to as we will cater to a diverse clientele, to fulfil the needs of a larger base of experience to customers,’’ he said, adding that partners that collaborate with Celcom will have the exclusivity of presenting their merchandise at all Blue Cube and Celcom Xclusive stores.
On Friday, the Blue Cube @ Sunway Pyramid store saw Celcom customers being given a sneak preview on the merchandise and those who had purchased the Fitbit wearables, were offered promotional prices with 12% off when they subscribed to FIRST plans.
The health tracking devices are now available for purchase with a 6% reduction with any subscription or an upgrade of FIRST plans, at 16 Blue Cube stores, and the recommended retail price at six Celcom Xclusive stores, nationwide.
Fitbit, the leading healthy lifestyle technology from the United States, offers an impressive range of wearables that will assist one to keep track of their workout exercises, sleep quality, heart rate and daily activities. The activities can be automatically synced wirelessly to one’s mobile phones using the 4G LTE lightning speeds on Celcom network.
Throughout the day, there were activities that began with the energetic Zumba performances by Sole2Soul Dance Studio, followed by pump–up sessions by Celebrity Fitness instructors and light refreshments. Also present was Tengku Muneer Bin Tengku Muzani, the Head of Touch-Point Strategy & Retail Operations of Celcom Axiata Berhad.
