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CASTROL EDGE EXPERIENCE NURBURGRING: THE SEQUEL RETURNS TO THRILL MALAYSIANS WITH THE ULTIMATE DRIVING EXPERIENCE
The Castrol EDGE Experience Nurburgring: The Sequel returns to Malaysia following a highly successful campaign last year, offering local motorists an adrenaline-pumped experience to test their driving skills at the iconic Nurburgring track in Germany in a BMW M3®. Dubbed the ‘Green Hell’, this is a track steeped in motoring folklore as being one of the most challenging racing circuits ever.
Castrol, the world’s leading premium lubricant specialist, has always been pushing the boundaries utilising analysis, cutting-edge technology and innovation to deliver exceptional performance. With over 100 years of experience in lubricant technology, Castrol has now developed Castrol EDGE engineered with Titanium Fluid Strength Technology™, its best engine oil range yet. Tailor-made to the specific requirements of a range of engines, Castrol EDGE’s unique adaptive strength is designed to continuously respond and adapt to an engine’s every need even under the severest possible pressure, minimising metal-to-metal contact and maximising engine performance, making Castrol’s most advanced and strongest oil even stronger.
The Castrol EDGE Experience Nurburgring: The Sequel aims to offer Malaysian motorists an exhilarating opportunity to push a BMW M3® to the edge around the thrilling Nordschleife at Nurburgring Germany, considered as one of the most challenging and demanding racing circuit in the world with more than 20km of winding road interspersed with 72 frighteningly fast corners. The challenge of taking on this track also exemplifies just how strong the new Castrol EDGE engineered with Titanium Fluid Strength Technology™ can perform under extreme pressure, even under the most grueling and demanding conditions. Understanding how oils perform in engines under extreme pressure has enabled Castrol EDGE engineered with Titanium Fluid Strength Technology™ to provide drivers the freedom to push their machines to the limit and inspiring confidence to take on even the most demanding stretches of the Nurburgring track.
Mark Ng, Marketing Director of Malaysia, Singapore & Philippines, said “The Castrol EDGE Experience Nurburgring: The Sequel provides Malaysian motorists an opportunity to win an experience on arguably one of the most definitive road track on the planet, revered by competitive drivers the world over as being one of the most exciting and challenging driving conditions in the world; a reflection of Castrol’s commitment to design an oil so strong it provides drivers the confidence to drive how they want, when they want, even under the most extreme conditions. With this latest innovation in our long and proud heritage, the new Castrol EDGE engineered with Titanium Fluid Strength Technology™, has been proven to be 40% stronger* and offers protection for engines up to 35% longer** than a leading competitor in independent tests.
Ng added, “The Nurburgring track offers more than 20km of winding road interspersed with 72 twists and turns in every lap which requires both car and driver to perform at the highest level. Through this ultimate driving experience we will demonstrate how Castrol EDGE engineered with Titanium Fluid Strength Technology™ performs under extreme pressure inside the engine, just like how top drivers need to perform on the track to overcome the “Green Hell. With an oil so strong that we had to engineer tests to prove it, Castrol EDGE engineered with Titanium Fluid Strength Technology™ provides you the Strength to Perform, Freedom to drive how you want, when you want.”.
This interactive & thrilling campaign is open to all Malaysians with a valid driving license and will run from 16 January to 17 March 2012 over a two-stage selection process for an opportunity to win the drive-of-a-lifetime at Nurburgring:
1. Stage 1 (16 January 2012 – 27 February 2012): Race in a BMW M3® around the virtual Nurburgring track to complete as many laps as possible and invite or challenge as many friends as possible on Facebook to support your race to Nurburgring to earn a place in the top 20.
2. Stage 2 (16 & 17 March 2012): The top 20 finalists and top 10 Car clubs finalists will have the opportunity to undergo an advanced driver training and battle it out in a BMW in the ultimate test of driving skills at the exclusive Castrol EDGE Experience Malaysia-Nurburgring Challenge. It is an experience definitely not for the faint-hearted!
The Grand Prize is the ultimate driving experience through 72 twists & turns at the most thrilling track in the world. The lucky winner will also get a 2-day driving programme that covers drifting, hot laps, slalom training and guided laps of the Nordschleife track with other lucky winners around the world in a BMW M3® and an opportunity to experience a host of other BMW models ranging from 1-series to the 7-series and even SUVs such as the X5, X6 or X6M.
Additionally, other cool prizes such as Castrol EDGE Nurburgring Home Experience (Castrol EDGE Racing simulator + PS3 + Sony Bravia 40” LCD TV), Tag Heuer watch, iphone 4s, Xbox Kinect 360 Kinect, Oakley shades and ipod Shuffles are also up for grabs.
If you are strong enough and have what it takes to take on the “Green Hell”, we invite you to take on the Castrol EDGE Experience Nurburgring: The Sequel. The Grand Prize of testing your skills in a BMW M3® through 72 frighteningly fast corners on the most thrilling track in the world, hitting top speed in excess of 200km/h awaits! Castrol EDGE Experience Nurburgring: The Sequel – this IS the ultimate performance driving experience.
Find us on www.facebook.com/castrolmalaysia to start racing or for more information on the new Castrol EDGE engineered with Titanium Fluid Strength Technology™, visit www.castroledge.com.my.
*In a test of the oil’s strength across a variety of engine speeds, the Castrol EDGE range average metal to metal contact is 40% lower than a leading competitor.
**We asked a third party laboratory to test the Castrol EDGE range using our Maximum Endurance Test and on this test Castrol EDGE was proven to be on average 35% stronger for longer compared to a competitor brand from another major lubricant supplier.
