Budiey
Castrol showcases its pioneering lubricant technology and celebrates the spirit of football at ‘Rio in Asia’ event
Castrol celebrated its sponsorship of the 2014 FIFA World Cup™ by hosting a pioneering technology event for over 600 customers from 19 countries at their Rio in Asia event held in Phuket, Thailand.
Castrol were joined by special guest Pierluigi Collina, referee of the 2002 FIFA World Cup™ final in Japan.
Castrol guests went through a series of presentations on evolving automotive engines and exciting demonstrations of Castrol’s pioneering lubricant technology. This was followed by an interactive session with Collina where he shared his insights and knowledge of football, based on his experiences as one of the world’s top referees.
Speaking on the occasion, Shyam Balasubramanian, Regional Marketing Director, Asia & Pacific, BP Lubricants, said:
“Castrol believes that pioneering technology is a game changer – be it in the lubricants industry or on the football field. Castrol’s commitment to technology has helped us deliver pioneering products like Castrol EDGE, Castrol MAGNATEC STOP-START, Castrol ACTIV SCOOTER and Castrol POWER1. We have designed our products to deal with the stresses of modern automotive engines so people can drive with peace of mind.”
Guests at Castrol’s Rio in Asia event had the opportunity to see Castrol’s product technology in action including a demonstration of the strength of Castrol EDGE passenger car engine oil – Castrol’s strongest engine oil ever, boosted with TITANIUM FST™, delivering strength for maximum performance.
The technology display also brought to life the Castrol MAGNATEC brand proposition, showcasing its intelligent molecules that cling to engine parts to provide an extra layer of protection from the moment you start the car.
Also on display was Castrol’s proprietary ZIPBOOSTER technology developed for the growing scooter market in Asia. Scooter engines require special scooter engine oils and Castrol ACTIV SCOOTER with ZIPBOOSTER molecules helps to keep the scooter as zippy as new by providing continuous protection from wear and high temperature deposit build up.
ABOUT CASTROL
Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fuelling the dreams of pioneers. Their passion for performance, combined with a philosophy of working in partnership with manufacturers, has enabled Castrol to develop oils that have been at the heart of numerous technological feats on land, air, sea and space for more than 100 years. Today, the company’s vast portfolio of high performance lubricants, including Castrol EDGE, Castrol MAGNATEC and Castrol Power1, are available in almost 140 counties
worldwide.
As Official Sponsor of the 2014 FIFA World Cup™, Castrol has brought its pioneering approach to football to life through Castrol Footkhana, a ground-breaking innovative experiment which launched in April. To see the film, head to: www.castrol.com/footkhana
ABOUT PIERLUIGI COLLINA
Pierluigi Collina is a former Italian football referee and a financial advisor. He is widely regarded as the best referee of the last generations. Collina was born in 1960 in Bologna and attended the local university, graduating “cum laude” with a degree in Economic and Commercial Science in 1984.
During his teenage years, he played as a central defender for a local team, but was persuaded in 1977 to take a referee’s course, where it was discovered that he had a particular aptitude for the job.
He refereed at the 1996 Olympic Games, including the final between Nigeria and Argentina. Among others, he also refereed the 1999 UEFA Champions League Final between Bayern Munich and Manchester United and the 2004 UEFA Cup Final between Valencia and Olympique Marseille. In 2002, he reached the pinnacle of his career when he was chosen for the World Cup Final™ between Brazil and Germany.
Having officiated at the 1998 and 2002 World Cup™ finals and the 2000 European Football Championships, his last major international tournament was the 2004 Euros having reached the mandatory retirement age of 45 for FIFA referees early in 2005.
During his career he refereed 240 Italian Serie A matches and 109 international matches, being voted ‘World Referee of the Year’ six times in a row between 1998 and 2003. For his involvement in football, in 2003 he received the honour of Commendatore al Merito della Repubblica Italiana, one of the most important and respected honour in Italy.
In 2004 the British University of Hull presented him with a degree “honoris causa” in Sport Science. International Red Cross’ ambassador for the campaign “Children in war”, 2004 and FIFA Ambassador for the SOS Italia Children Villages, Collina is the author of the book “The rules of the game”, published in Italy in 2003 and translated in more than 10 different languages and 20 countries.
After having retired, Collina has been responsible of Italian Serie A referees until 2010, when he accepted Michel Platini’s offer to become UEFA Chief Refereeing Officer.
