Budiey
Asia Pacific Pay-TV Operators Summit (APOS) @Bali, 23 April, 2015: Astro and Disney today announced the launch of Disney Movies on Demand, ABC Studios on Demand, Disney on Demand as part of the Astro Plus SVOD (Subscription Video on Demand) offering. Astro subscribers already enjoy Disney’s diverse range of content through Disney Channel, Disney XD and Disney Junior on Astro’s Pay TV service and the latest Studio hits such as Big Hero 6 and Into the Woods on Astro Best Pay Per View.
From Malaysians looking to catch up on their favourite ABC series, to parents looking to entertain their kids with Disney programming during meals or car journeys, Astro Plus will have something for everyone. Subscribers will have access to every episode of entire seasons of their favourite series that they can watch whenever they want, wherever they want. This flexibility will enable kids to select their favourite episodes of Mickey Mouse Clubhouse and other great shows when they want.
Agnes Rozario, Vice President of Content Management Group at Astro said, “As some Malaysians prefer the convenience of on-demand viewing of content, Astro will continue to broaden its offering, especially for those with a connected Astro box in their homes and the online and mobile space. With the successful introduction of Astro First and Astro Best Pay Per View movie offerings and Astro VOD, we have now launched Astro Plus, which offers subscription-based On-Demand content. Customers can now watch the latest content as and when they choose to do so.”
Amit Malhotra, GM – Disney Media Distribution, Southeast Asia said, “This launch further strengthens our content offerings across Disney and ABC Studios in Malaysian homes. We are extremely happy to expand our strategic collaboration with Astro beyond the Disney Channels and Astro Best service to their new SVOD service, Astro Plus on Astro Pay TV and Astro on the Go.”
Disney Movies on Demand includes Malaysian fan favourites from Disney and Pixar studios. The branded subscription video on demand service will provide access to ever-green family picks such as the Toy Story franchise, Finding Nemo, The Princess Diaries, Mickey’s Once Upon A Christmas, Cinderella and much more.
With Disney on Demand, Astro Plus subscribers will now be able to enjoy box-sets on key Disney titles such as Mickey Mouse Clubhouse, Phineas & Ferb, among others. ABC Studios on Demand will provide a whole new way for fans to watch marathons of their favourite series, including Marvel’s Agents of S.H.I.E.L.D., Scandal and Criminal Minds, anytime and anywhere and on any device.
Astro Plus offers thousands of hours of TV Shows, Movies, Kids and Anime, and is available for viewing on both Astro connected Set Top Boxes and Astro on the Go. Priced at RM15 per month, Astro Plus will provide its subscribers with more control and choice over how they enjoy entertainment. Astro Plus is also available to Astro’s premium customer segment as part of the Super Pack Plus. In addition Astro Plus also offers hundreds of movies and TV shows from Warner Brothers, a new and popular anime from Animax series to appeal to the younger adult audience and also hit series from Korea.
No matter what Astro subscribers want to watch, Astro Plus offers something for every member of the family. For more information, please visit http://www.astro.com.my/vod/astroplus/
About Disney Media Distribution:
Disney Media Distribution (DMD) is responsible for the international distribution of The Walt Disney Company’s branded and non-branded content to all platforms, encompassing television, broadband and mobile outlets. The division distributes more than 30,000 hours of programming to over 1,300 platform partners across 240 territories worldwide. DMD’s content portfolio includes feature films, scripted and reality series, live-action and animated kids content, ABC News, and specials such as the Academy Awards. Disney Media Distribution also oversees channel expansion and distribution worldwide for such branded channels as Disney Channel, Disney XD and Disney Junior.
About Astro Malaysia Holdings Bhd:
Astro Malaysia Holdings Berhad is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia with operations in 4 key areas of business, namely Pay-TV, Radio, Publications and Digital Media. With a customer base of 4.4 million residential customers or approximately 63% penetration of Malaysian TV households, Astro offers 184 TV channels, including 50 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms. Astro provides HD, 3D, PVR, VOD and IPTV services through Astro B.yond and Astro on the Go. Fulfilling its promise to bridge the digital divide for all of Malaysia, Astro introduced NJOI as an entry-level DTH satellite TV service and is the country’s first non-subscription based satellite TV, offering 25 TV and 20 radio channels.
