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KidZania Kuala Lumpur, the award-winning themed learning centre, announced Spritzer, Media Prima TV Networks, Media Prima Radio Networks, Canon Malaysia, STABILO and BHPetrol as its industry partners for its unique city role-play education model, today.
One of the newest additions to KidZania Kuala Lumpur’s partnership circle is Spritzer, where the brand introduces its bottling plant where it demonstrates the bottling and quality control process for mineral water as well as gathering used bottles for recycling through the role plays as bottling plant operators and deliverymen. However, if kids are interested in being involved in the radio broadcasting industry, Media Prima Radio Networks allow kids to experience the thrill and excitement of becoming a radio announcer, a guest speaker and a news reader. For photography enthusiasts, Canon’s imaging studio provides kids an opportunity to learn how to take photos using digital single-lens reflex cameras, understanding photo composition and handling the functions of the camera.
TOP BRAND INDUSTRY PARTNERS COMPLEMENTS KIDZANIA KUALA LUMPUR
More Exciting Professions and Activities at the City for Cool Kids
Meanwhile, Media Prima TV Networks, STABILO and BHPetrol, also announced the extension of their tenure with the themed educational establishment; allowing children to enjoy the roles and activities provided at the Media Prima TV Networks acting academy theatre, STABILO design studio and BHPetrol Pump Station.
“We are very proud to not only welcome three new partners but also to maintain three longstanding partners in our KidZania family. We firmly believe that this collaboration will further enhance the educational experience in KidZania Kuala Lumpur,” said Susanah Abdul Rani, Governor of KidZania Kuala Lumpur.
All six partners were presented with ‘keys’ to the city of KidZania Kuala Lumpur, to symbolize the trust and appreciation of their industry contribution to the themed learning centre.
Susanah adds, “We thrive on innovative approaches towards combining the elements on providing a fun-based learning experience as part of the customer experience at KidZania Kuala Lumpur and our industry partners today provides authentic and realistic role-playing opportunities as the subject matter experts in the respective industries of media broadcasting, imaging, petroleum, bottled water production and writing instruments manufacturing.”
KidZania Kuala Lumpur goes beyond traditional teaching mediums to continuously look at opportunities to expose kids to new experiences and endless occupational possibilities and is an officially endorsed co-curricular partner to the Malaysian Ministry of Education. As of now, KidZania Kuala Lumpur offers over 110 profession related role-playing activities spread across 60 various city establishments.
In pursuit of excellence, KidZania Kuala Lumpur was also recently awarded the silver winner under the Best Employee Engagement Strategy category at the Asia Pacific Loyalty & Engagement Awards 2015 held at Singapore.
For more information, visit www.kidzania.com.my or call the KidZania CareLine at 1300 88 KIDZ (5439) or get connected with KidZania through Facebook at www.facebook.com/KidZaniaKualaLumpur or tweet us at @KidZaniaKL.
About KidZania
KidZania is an indoor family education and entertainment centre, which offers an interactive learning and entertainment experience targeted at kids aged 4 to 14 years. KidZania combines role-play with real life, creating a kid-centric city experience designed to educate and inspire kids; from arriving at the airport, to visiting a city centre to exploring the city streets. As in the real world, kids choose activities – such as being a police officer, doctor, journalist or a customer – and earn money, which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy, and recognisable destinations in the form of “establishments” sponsored and branded by leading international and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a kid’s perspective it is all about fun.
KidZania Kuala Lumpur has won numerous awards, including “Best Experience for Kids” at the Best of Malaysia Awards (BOMA) 2013 and 2014 consecutively. Spread over 80,000 sq. ft. across two levels, KidZania Kuala Lumpur is conveniently located in Curve NX opposite the Curve shopping mall in Mutiara Damansara and offers more than 100 different role-playing activities in over 60 establishments.
About Themed Attractions Resorts & Hotels Sdn Bhd
Themed Attractions Resorts & Hotels Sdn. Bhd., (formerly known as Cameron Highlands Holdings Sdn. Bhd.) is an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations in Malaysia. Established by the Malaysian Government’s strategic investment fund, Khazanah Nasional Berhad, TAR&H serves as a catalyst for the leisure and tourism industry by bringing premier world-class hotels, resorts, golf courses and attractions to the region.
Its current key investment portfolio comprises of Desaru Coast – Malaysia’s first integrated luxury destination, LEGOLAND® Malaysia – the sixth LEGOLAND in the world and the first in Asia, KidZania Kuala Lumpur & KidZania Singapore – an indoor family education and entertainment centre, Puteri Harbour – a quay side lifestyle retail and family entertainment complex, SANRIO HELLO KITTY TOWN – the first of its kind outside of Japan, The Little Big Club – a single themed attraction that is home to five popular global characters and Hotel Jen Puteri Harbour at the luxury waterfront of Puteri Harbour, Nusajaya, along with the award winning The Datai Langkawi and the first Els Club in Southeast Asia – Els Club Teluk Datai in Langkawi. The Els Club Malaysia will add two more championship golf courses to its stable with the opening of Els Club Desaru Coast and Els Club Desaru Valley, both located in Desaru Coast.
Working with renowned global and local partners and brands, TAR&H aims to be the leading Leisure & Tourism Group bringing world-class destinations to South East Asia, creating over 15,000 jobs.
SPRITZER BERHAD
“We are proud and honoured to be associated with a platform that provides children a very realistic educational entertainment experience in Kidzania. It is a venue that allows us to impart our knowledge on the most important commodity in the world; water. We believe that education is key to managing water issues such as shortages and poor quality. The saying, “we are what we drink”, reinforces the fact that the key to good health is consuming good quality water,” said Dr. Chuah Chaw Teo, Executive Director, Spritzer.
He adds that with KidZania as their partner, they will be able to go a step further in “teaching the leaders of tomorrow the importance of environmental impact towards our water source and its value in keeping the world constantly hydrated.
MEDIA PRIMA TV NETWORKS
“Media Prima TV Networks are proud to be associated in nurturing the future young talents in Malaysia with by providing a platform to engage kids in a fun, interactive and active way in bringing out their creative skills in the form of the performing arts. This activity not only unfolds the child’s potential but he or she can walk away with a new sense of confidence,” said Mr. Seelan Paul, Chief Operating Officer, Media Prima Television Networks & Chief Executive Officer, Media Prima Radio Networks.
MEDIA PRIMA RADIO NETWORKS
“Giving kids a unique opportunity to learn more about the radio broadcasting industry where it aligns with KidZania Kuala Lumpur’s unique education proposition represents an ideal collaboration for Media Prima Radio Networks. Kids will be exposed to being in a ‘real life’ scenario of being ‘live’ on radio where they learn about voice control, confidence and the technicalities involved in a day in the life of a radio announcer. This inspires the future generation to prepare themselves for work and life,” said Mr. Seelan Paul, Chief Operating Officer, Media Prima Television Networks & Chief Executive Officer, Media Prima Radio Networks.
CANON MALAYSIA
“We at Canon Marketing Malaysia believes in playing a role in educating, developing and shaping the minds of the future generation. Our sponsored establishment educates kids on the skills of how to use our branded products just like a professional on the field of imaging and photography. In-line with KidZania Kuala Lumpur’s educational positioning, it aligns with our brand belief that each and every one should have a right to education,” said Mr. Wataru Nishioka, President & Chief Executive Officer, Canon Marketing (Malaysia).
STABILO
“Being a creative brand that encourages customer engagement provides STABILO an excellent platform in KidZania Kuala Lumpur to reach out to the next generation of talents, honing their skills in the field of the creative arts with the activities that the STABILO establishment offers. We are proud to be associated with KidZania Kuala Lumpur as it exemplifies how kids can reach their ultimate potential in life through a fun-learning based experience,” said Ms. Bernice Loh, Senior Marketing Manager, Schwan-Stabilo Malaysia.
BHPetrol
“One of BHPetrol’s cornerstones is about the active support of the local community on a social level and at KidZania Kuala Lumpur is where we are able to engage our brand with the future generation, providing them an understanding of BHPetrol as more than a fuel provider but a brand that is committed to achieving the highest standards of Health, Safety, Security and Environmental (HSSE) performance. KidZania Kuala Lumpur is a non-conventional approach for us to engage the brand with kids in a fun environment,” said Ir. Azizul Azily Ahmad, General Manager, BHPetrol Corporate Affairs and Government Relations.
KidZania Kuala Lumpur is an award-winning indoor family edutainment centre that offers interactive learning and role play experiences for kids. The first of its kind in providing edutainment fun, KidZania empowers and inspires kids to pursue their life’s dreams by providing them an avenue to explore what it’s like to live and work in a real functioning city. KidZania’s kid-sized city experience is targeted at kids aged between 4 to 14 years allows them to choose from over 100 job related role-plays spread across 60 various city establishments.
History
The KidZania concept was founded and developed in Mexico in 1996 by Xavier López Ancona. Initially known as La Ciudad de los Niños or The City of Children, KidZania’s first location opened in Santa Fe, Mexico (a suburb of Mexico City) in September 1999 where it exceeded all expectations, attracting nearly 800,000 visitors and, to date, some 41 million visitors in all of its locations across the world.
Since then, KidZania has expanded, creating a network of eighteen KidZania metropolises around the world, including KidZania Kuala Lumpur. Coming soon are KidZania Manila, KidZania London, KidZania Singapore, KidZania Moscow, KidZania Busan, KidZania NCR-Delhi, and KidZania Doha.
Concept
KidZania provides a safe, unique and very realistic educational environment that allows kids between the ages of 4 to 14, to engage in over job 100 role-play activities across 60 different establishments. As in the real world, children perform “jobs” and are either paid for their work or pay to shop or to be entertained. An indoor edutainment facility, KidZania is built as a replica of a real functioning child-sized city, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.
At KidZania Kuala Lumpur, kids are the judges, TV crews and magicians in any one of the selection of authentic role-playing activities. Kids learn through experience about different professions, how a city works, financial literacy, living in a community and how to work both independently and as a team.
Among some of the interesting activities that kids can do during their visit to KidZania are: piloting an airplane, putting out fires, being a paramedic or surgeon, hosting and supporting the production of a television program or enjoying the fun and exclusive experience of attending classes at university. By completing the prescribed tasks, kids earn kidZos which can be saved in the bank, or spent purchasing other goods and services.
Educational Value
Learning through role-playing is not merely fun, it also has very positive educational, psychological and motivational benefits. By blending reality with entertainment, KidZania provides an authentic and powerful developmental experience, preparing kids to understand and manage their world. Kids acquire real-life skills, learn about working and having a career and are introduced to the fundamentals of financial literacy. While children are having fun at KidZania, they are also learning socialization skills, mutual cooperation and respect. Their creativity shines, they learn independence and they develop skills in decision-making, creativity, critical thinking, communication, confidence, and collaboration by participating with the community – all skills that they will need to succeed as adults.
Learning Destination
KidZania Kuala Lumpur has been endorsed by the Malaysian Ministry of Education as an ideal destination for students to promote both physical and intellectual growth. The scope of activities in each of the 60 establishments at KidZania can be linked to several areas within the various school syllabuses, effectively supplementing the school’s curriculum as a co-curricular learning programme.
