Budiey
ANOTHER BRANDING RECOGNITION FOR TUNE HOTELS
Most Promising Brand award shifts the gears up for regional, global expansion
The BrandLaureate Best Brands Award.
Value hotel brand Tune Hotels has added another feather in its cap when it was recognised as the Most Promising Brand by the Asia Pacific Brands Foundation (APBF) at the BrandLaureate – SMEs Best Brands Awards 2011 recently.
Group CEO Mark Lankester said: “This is a very precious New Year present for Tune Hotels. I would like to congratulate the team at Tune Hotels for their dedication and commitment towards making Tune Hotels such a trusted and reputable brand, not only in Malaysia but also in the region and even the UK. The BrandLaureate recognition is another boost for Tune Hotels and we are on the right track towards becoming a truly global hotel brand.”
“We also attribute this achievement to all our loyal and new guests who have embraced the accommodation concept and model pioneered by Tune Hotels, making it a global phenomenon. When we first started in downtown Kuala Lumpur in 2007, we did not imagine that Tune Hotels would be such a successful brand that takes the world by storm.”
Tune Hotels has received over three million guests since the opening of its first hotel in downtown Kuala Lumpur in 2007.
The BrandLaureate – SMEs Chapter Awards recognizes brand excellence amongst small and medium enterprises in Malaysia and organisations that are not public-listed. It is organised by APBF, a not-for-profit organization that was set up in 2004 with the aim of increasing the level of branding awareness in Malaysia and the Asia Pacific region. APBF is the world’s only branding foundation and its Patron is Tun Dr. Mahathir Mohamad, the fourth prime minister of Malaysia. It is administered by a board of governors consisting of various captains of industries.
Tune Hotels was last year ranked ninth among the Top 20 Innovative Brands 2011 in Indonesia by MIX magazine, a leading marketing communications magazine. Tune Hotels was the only Malaysian-originated, apart from being the only hotel brand to be on the list, alongside world-renowned brands such as BlackBerry, Tupperware, Nissan, 7-Eleven and Pizza Hut.
Tune Hotels currently operates 15 hotels in Malaysia, Indonesia, the UK and Thailand, with another 30 hotels scheduled for opening this year in the Philippines, Thailand, Indonesia and the UK.
Tune Hotels has successfully pioneered a branded value hotel brand with the concept of pay-as-you-use that has become hugely popular amongst travelers from across the world. Under the concept, guests only pay for room rates with the option of adding on other amenities like towels & toiletries, air-conditioning, in-room wifi and satellite TV service at selected hotels.
Apart from enjoying great value, great savings at Tune Hotels, guests can also enhance their benefits and privileges by becoming a member of the BIG loyalty programme, of which Tune Hotels is a partner. BIG is a global loyalty programme that has just been launched, allowing card members to accumulate points when travelling and shopping with BIG partners worldwide, and redeem the accumulated points for exciting rewards including flight seats on the world’s best low cost carrier, AirAsia. More information on BIG is available at www.tune2big.com.
Tune Hotels is part of Tune Group, a lifestyle business conglomerate co-founded by Tan Sri Tony Fernandes and Dato’ Kamarudin Meranun, who are the Group CEO and Deputy Group CEO respectively of Asia’s largest low cost carrier AirAsia.
For booking and further information, visit www.tunehotels.com.
