AIRASIA X, The World’s Best Low Cost Airline has now, the Best Performing Route Planning Team in the World.
AIRASIA X continues to set global standards and becomes first airline globally to win the inaugural “BEST NETWORK PERFORMANCE” award at WORLD ROUTES AWARDS2011
Kuala Lumpur, 10 October 2011 – AirAsia X, the first truly long-haul low fare airline in Asia added another award to its fast expanding list of global recognition by bagging the “Best Network Performance” by an airline route planning team at the World Routes Awards 2011. The award ceremony was held at the site of the new Berlin Brandenburg Airport Willy Brandt.
The award is the first global award of its kind for route planning by an airline.
The prestige of the World Routes Awards is largely due to the fact that these widely sought after awards are solely nominated by the best people in judging the effectiveness of network performance – the airline networking planning community.
AirAsia X was the only airline from Asia shortlisted for the “The Best Network Performance” award category, and other nominees included Brussels Airlines, Air France-KLM and Delta Airlines. Subsequent to the nomination, the award selection was decided by a panel of judges from the airline industry, based on a submission by nominated airlines.
Airlines are evaluated on their ability to demonstrate excellence in the field of Network Planning through efficient network management to deliver a strong shareholder return on the airlines assets and developing a clear network strategy based on the effectiveness of the airlines network performance.
Other criteria’s include identifying new emerging markets, maximising fleet utilization to deliver maximum return on the aircraft and developing strong partnerships with key stakeholders that attract strong support packages from tourism authorities and airports.
Senthil Balan, Head of Route Planning and Regulatory Affairs of AirAsia X who accepted the award on behalf of AirAsia X in Berlin said, “ AirAsia X is honoured to receive this award considering this is only the 4th year AirAsia X have been in operation at the very first time this award is launched.
He adds, “This award for route planning is testimony of the passion, dedication and drive of everyone at AirAsia X in driving our growth since our inception in 2007. This award is also not just a win for AirAsia X, but global recognition of the Long-Haul Low-Cost Carrier business, which AirAsia X has successfully pioneered in Asia, creating a Blue Ocean business model than has put Malaysia at the forefront of aviation innovation globally. “
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