AirAsia Revs Up For Cars 2

AIRASIA REVS UP FOR CARS 2

WITH EXCLUSIVES ONBOARD, ONLINE & LCCT KIOSK

AirAsia teams up with Disney Pixar to launch Limited Edition Cars 2 Merchandise

KUALA LUMPUR, 22 August 2011 – AirAsia proudly unveils limited edition collectible Cars 2 merchandise, exclusively available only on AirAsiaMegastore.com, on board AirAsia and AirAsia X flights and the AirAsia Merchandise kiosk at LCC Terminal.

As Disney-Pixar’s Cars 2 prepares to speed into Malaysian cinemas on 25^th August, AirAsia gives the opportunity to kids and adults alike to capture and bring home a piece of the adventure. The story line depicts the journey of star race car Lightning McQueen and his pals as they compete in the World Grand Prix – filled with potholes, detours and hilarious surprises.

Regional Head for Financial Services and Loyalty in AirAsia, Johan Aris Ibrahim said, “This is a significant merchandising tie up between AirAsia, the world’s best low cost airline, and Disney-Pixar’s CARS 2 as both parties are two big brands with ardent fans and hence, the limited merchandise items will be a hit amongst AirAsia guests. We anticipate that Cars 2 will capture the imaginations of kids, parents and even adults who want to bring home the adventure from this animated feature film.”

With a broad assortment of merchandise based on Cars 2, guests will find a list of unique items available which include car stickers, T-shirts, backpacks, luggage tags, iPhone covers and many more unique and exciting items.

Shoppers who purchase the merchandise online at www.AirAsiaMegastore.com will enjoy a 10% discount off retail price for all items. Online shoppers will also receive an exclusive Cars 2 sunshade worth RM39.90 with a minimum purchase of RM100 and above in a single transaction.

Also, in support of the launch, special offers of the limited merchandise items will be held at AirAsiaMegastore Kiosk at LCC Terminal, Kuala Lumpur, Malaysia from 22 August until end September.

Disney/Pixar’s Cars 2, In Cinemas 25 August.