AirAsia introduces ACE the Skyrider

AirAsia introduces ACE the Skyrider, the face of a new generation of AirAsia flyers

SEPANG, 14th March 2012 – AirAsia proudly unveils Skyrider Club specially designed for young guests of AirAsia below the age of 14 that offers a unique combination of rewards, benefits, activities and giveaways for our precious young flyers.

Fronted by main character and mascot, ACE the Skyrider, the club is built around the concept that flying should be fun, educational and most of all – a rewarding experience.

Upon sign-up members will receive a Membership Kit that includes a passport (activity book), badge, sticker, lanyard and a free co-branded SkyRider Tune Talk Sim Pack which comes preloaded with RM2 air time and 500 Tune Talk points for redemption of AirAsia flights or concert tickets and special annual validity fee of RM25.
Members can enjoy priority boarding* and selected offers for, travel packages for AirAsiaGO, entertainment tickets from AirAsiaRedTix and discounts on merchandise from AirAsiaMegastore.com. Exclusive privileges in the form of flight discounts are also offered at selected periods.
Tan Sri Tony Fernandes, Group CEO of AirAsia said, “AirAsia has reached a remarkable 10th year in operation in this region and growing from strength to strength in terms of network, connectivity, quality and service excellence. So it was timely to introduce a program to identify and reward our young guests with Skyrider Club – AirAsia’s Kids Club to encourage brand loyalty from young for their continued patronage.
We would like to know our guests better by knowing what they want whenever they fly AirAsia. With Skyrider, we are able to execute programs tailored exclusively for families, kids and even school children.”
Under Skyrider, young passengers will soon be able to experience the exciting adventures of traveling alone unaccompanied by a parent or guardian on AirAsia under the program Skyrider Young Flyer. The service is opened exclusively to Skyrider Club Members aged 7 – 12 years old and leverages on AirAsia’s Red Carpet Service.
Another exciting feature of Skyrider is the introduction of kids’ meal specially called Ace Meal, available on all AirAsia flights since 1st March. Aside from great food packaged exclusively for kids, each ACE Meal comes with games and complimentary merchandise item. The complimentary merchandise items will be changed every 2-months so that young guests will always be kept entertained and engaged on board.
For a limited time, customers can sign-up for RM30 (NP: RM45) at www.skyrider.airasia.com. The first 1000 who sign up will receive a FREE pass to KidZania Kuala Lumpur each worth RM55.
About AirAsia and AirAsia X
AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with approximately 139 routes covering destinations in Asia, Australia and Europe. Within 8 years of operations, AirAsia has carried 96 million guests and grown its fleet from just two aircraft to approximately 101. The airline today is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia and Thailand, servicing a network stretching across all Asean countries, China, India, Bangladesh, Sri Lanka and Australia. This is further complemented by AirAsia X, its low-cost long-haul affiliate carrier that currently flies to destinations in China, Australia, Taiwan¸ Iran, Korea, UK, Japan, France and New Zealand. AirAsia is the regional carrier with the largest destination network and highest flight frequencies. AirAsia was named the 2010 World’s Best Low Cost Airline in the annual World Airline Survey by Skytrax for two consecutive years.
About Skyrider Club
Skyrider Club (skyrider.airasia.com) is a unique combination of rewards, benefits, activities and giveaways tailored especially for AirAsia’s precious young flyers below the age of 14 years old. Upon registration, each SkyRider Club newbie will receive a personalized member’s kit that includes an exclusive SkyRider passport and merchandise. On top of that each member will enjoy special privileges from our partners including AirAsia, plus a chance to win the ultimate grand prize of a mystery travel package!
For the most updated promotions/campaigns on Skyrider, like us on FaceBook.com/SkyRidersClub and follow us on Twitter.com/SkyRidersClub