Budiey
AirAsia, the world’s best low cost airline four times running was once again honoured at the recent BrandLaureate Best Brands Award ceremony held in Kuala Lumpur recently.
The airline received “The BrandLaureate President’s Award” in the Best Low Cost Carrier category. The President’s Award is indeed an exceptional one as the winners are specially evaluated and chosen by the President of The BrandLaureate organisation.
AirAsia Group Chief Executive Officer, Tan Sri Tony Fernandes was also named as The BrandLaureate “Aviation Man of The Year” at the award ceremony.
Tan Sri Tony Fernandes commented “We are honoured to receive this award. It is a recognition of the hard work, determination and effort from AirAsia Allstars. We have a pool of talented individuals who are constantly innovative and changing the aviation industry and I am extremely proud of them”.
Dubbed as The Grammy Awards for Branding, TheBrandLaureate Best Brand Awards is the number one branding award in Asia Pacific. Aimed at nurturing and promoting local brands the recipients of the award are judged on various aspects including brand strategy, brand culture and brand performance.
AirAsia X Commercial Director, Senthil Balan (second from left) receiving The BrandLaureate Aviation Man of The Year Award from Asia Pacific Brands Foundation Chairman, YBhg General Tan Sri Dato’ Paduka (Dr) Mohamed Hashim bin Mohd Ali (Rtd) on behalf of Tan Sri Tony Fernandes together with YAM Tunku Laxamana Tunku Dato’ Seri Utama Naquiyuddin Tunku Jaafar (left) and The BrandLaureate President, Dato’ KK Johan (right).
The BrandLaureate Awards golden statuettes and certificates given to AirAsia and the airline’s Group CEO Tan Sri Tony Fernandes after being announced as the winner of The President’s Award and The BrandLaureate Aviation Man of The Year respectively.
