Budiey
Sheila Majid thrills fans at Pavilion KL
Sinaran Raya, Salam Aidilfitri Celebrations
Kuala Lumpur, 24 September 2010 – Dato’ Sheila Majid, Malaysia’s beloved and talented jazz songstress extraordinaire, recently took centre stage at Pavilion KL as she performed songs from her exclusive Hari Raya album, Sinaran Raya, which comprises of her rendition on classic Hari Raya favourites.
Jointly presented by MasterCard Worldwide, the Sheila Majid Live Showcase concludes Pavilion KL’s Sinaran Raya, Salam Aidilfitri campaign with a bang. A modern twist on Hari Raya traditions, the highly publicised campaign, which started from 18th August until 12th September, saw many elements of sharing and giving.
“We are proud to collaborate with Sheila Majid on her Sinaran Raya CD. The spirit of sharing and giving is evident in her music and her beautiful vocals magically explore every emotion that reflects the timeless splendour and traditions of Hari Raya. Her spirit and enthusiasm brought an amazing level of festivity to Pavilion KL,” says Kung Suan Ai, General Manager, Marketing of Pavilion KL.
“I loved every minute of it,” said Raisa Hafiz, a long-time Sheila Majid fan since the 80s when the jazz sensation first started her career. “I wished the evening’s event would never end!”
“It was a great way to celebrate Raya – classic holiday traditions and Sheila’s jazzy persona style goes so well together,” related Faizal, another avid fan of Sheila Majid.
Among the songs performed by Sheila were selections from the Sinaran Raya CD, such as a remake of Selamat Hari Raya, along with some of her all time favourite hits, Antara Langit dan Jakarta, Lagenda and Dia.
The atmosphere inside Pavilion KL’s Centre Court, on the Spanish Steps and even on the balconies at the Bintang Circle where shoppers watched from above was one of infectious enthusiasm. Everyone who knew the lyrics enthusiastically sang along. Sheila Majid did not hesitate to leave the stage to greet her fans with a warm handshake and a friendly wave to familiar faces, as she continued her performance with much panache.
Sinaran Raya, Selamat Aidilfitri with Sheila Majid
The Sheila Majid Live Showcase was a special treat for the first 100 shoppers of Pavilion KL who spent RM500 and above on their MasterCard cards during the campaign period. Besides a special invitation for two to attend the Live Showcase, these lucky shoppers were also given a limited-edition Sinaran Raya CD.
Additionally, the first 25 shoppers who charged a minimum of RM1,000 on their MasterCard cards (maximum two receipts) were invited for an exclusive buka puasa at Al-Amar Lebanese Cuisine with Sheila Majid! Each guest received goodie bags containing the limited-edition Sinaran Raya CD, nutritious dates and colourful jellies by Q Jelly Bakery Shop. A lucky draw pick that night saw 3 guests – Siti Loreley Bakri, Lodylia Shahril and Jenny Goh winning Clinique fragrances.
Sharing and Giving
During the campaign period, Pavilion KL urged shoppers to do their bit for charity by donating a minimum of RM10 to receive a wishing star to be placed on Pavilion KL’s Bintang Wall. Shoppers who donated RM50 and above received a complimentary Sinaran Raya CD. With strong support from shoppers, Pavilion KL collected a total of RM3,000.
To walk the talk, Pavilion KL donated RM5,000 each to Pusat Jagaan Baiyus Sakinah Wal Mahabbah, a sanctuary for orphans and Rumah Nur Salam, a safe haven for the poor and discriminated children.
“The lead-up to the Sheila Majid Live Showcase has been a defining moment. On Sunday, we wanted the audience to take pleasure in Sheila Majid’s music while they shop and spend time with their family. It was Pavilion KL’s great pleasure to bring excitement to shoppers this Hari Raya Aidilfitri!,” enthused Kung.
Also present at the Live Showcase was Mr. Jim Cheah, Vice President and Senior Country Manager, Malaysia and Brunei, MasterCard Worldwide.
