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Avengers Assemble at KUL To Kick-Off The Marvel SUPER HEROES HAVE LANDED Campaign

Power Up with your favourite Super Heroes at KLIA International Airport from 12 April to 16 June 2019

Malaysia Airports, together with The Walt Disney Company Malaysiaand Maybank, launched the “Marvel Super Heroes Have Landed” campaign at KL International Airport (IATA Code: KUL) today. Marvel fans and travellers can indulge in fun, interactive and exciting games and photo opportunities with life-sized Avengers figurines installed throughout the two terminals, KLIA and klia2 during the campaign from 12 April till 16 June 2019.

Image 2 - Launch with event VIPs

Malaysia Airports senior general manager of commercial services Mohammad Nazli Abdul Aziz said,

“This is an exciting time for many of us especially since we are only a few weeks away tillMarvel Studios’ Avengers: End Game explodes on cinema screens nationwide on 24 April 2019.

We are delighted to bring such iconic super heroes to our airports and hope that these initiatives will further enliven our guests’ airport experience, which is a key thrust in Malaysia Airports’ Commercial Reset Strategy.

We want to change the perception of what airports aretraditionally known for, to what it could be.

Through these initiatives, we believe we are inching closer in transforming our airports from merely being a transportation hub to a premier lifestyle and shopping destination.

We must continuously strive to remain relevant and competitive in providing the best for travellers and guests at our airports.”

– Mohammad Nazli Abdul Aziz
Image 4 -Speech by Mr. Nazli

Nazli added that moving forward, Malaysia Airports is confident in enticing its travellers evenmore with compelling campaigns, leveraging on both offline and online marketplaces, ‘retail-tainment’ concepts, digital innovations and outstanding support from retailers and partners.

During the campaign, the fun-filled activities inspired by Marvel’s Avengers and amazingphoto opportunities include:

  • A scale model of the Avenger’s Quinjet
  • Iron Man Shooting Range
  • Thor’s Hammer Game
  • Life-size figurines of Captain American, Iron Man and Thor.

For fans who want to get up-close and personal with their favourite Avengers Super Heroes, there will be special Meet and Greet sessions scheduled at the following times:

  • 12-14 April (11am, 1pm, 3pm, 5pm and 6.30pm) and
  • 19-21 April 2019 (11am, 1pm, 3pm, 5pm and 6.30pm)
Image 6- Ironman Appearance

The launch was also attended by Jon Tjin Kee, Director, Disney Media + ; Vichelle Woon, Head of Marketing, Cards Group, Community Financial Services, Maybank; Chen Tien Yue, Executive Director, Royal Selangor Marketing Sdn. Bhd., alongside local personalities Ung Yiu Lin, Alif Satar and Daphne Iking.

As part of the campaign, Maybank customers can enjoy attractive offers on limited-edition collectibles when they spend a minimum amount with their Maybank Cards at all international airports operated by Malaysia Airports. Redemption for the collectibles can then be made at KUL, Penang International Airport (Royal Selangor Outlet, International Departure Level 2) and Kota Kinabalu International Airport (Royal Selangor Outlet, International Departure Level, Terminal 1).

For more information on the exciting activities that are in store at our airports, visit www.malaysiaairports.com.my

Image 3 - Launch with KOLs
Image 1- Unveiling Quinjet
Setup 1 - Marvel retail area in KLIA
Setup 2 - Marvel retail area in KLIA
Image 5- Ironman Appearance
Setup 3 - Ironman Training Station
Setup 4 - Thor Hammer Game
Setup 6  - Ironman figurine
Ung Yiu Lin & Family with ironman
Alif Satar & Ironman
Daphne Iking & Quinjet
Setup 5  - Thor figurine

Written by Budiey

Penggemar filem seram yang obses dengan gajet & teknologi terkini dan masih tegar menjadi pengendali portal hiburan & gaya hidup sejak tahun 2007. Kini aktif menjadi Youtuber & Podcaster yang menemubual selebriti dalam BORAK SINI HABIS SINI dan menerbitkan program BULETIN VIRAL di Budiey Channel.

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