Budiey
Golden Screen Cinemas Sdn. Bhd. (GSC), Malaysia’s leading cinema exhibitor is making a humongous splash this Awards season.
Not only did GSC nab the coveted Gold Award, Entertainment Category in the 2018 Putra Brand Awards for five consecutive years (2014-2018),
GSC also achieved a hat-trick by being honoured with the Brand of the Year Award – National Tier (Malaysia) in the 2018 World Branding Awards, as well as winning the Gold Award (HR Best Practices Award) in the 2018 Malaysian International HR Awards.
“This year, GSC is making history as a highly awarded company in the cinema category and we would like to express our deepest gratitude to our loyal customers who have made this a reality,” said Ms. Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas Sdn. Bhd. “Our greatest asset as a company is our people. It is our employees that help us stay on top of our game by constantly innovating and introducing enriching cinematic experiences through new and exciting technologies, high-quality alternative content, and lifestyle offerings.”
GSC’s five-year win in the Putra Brand Awards since 2014 is a continuous testament of the company’s strong brand equity and market leadership.
Already a Putra Brand Icon since last year, GSC’s repeated success in this category validates the company’s achievement in impressing, connecting and engaging with Malaysians from all walks of life.
An Inside-Out Transformation
The success GSC is reaping now starts from the company’s most fundamental resource – its people. Through the years, efforts in talent branding, employee retention and collegiate engagements have paid off in attracting and keeping some of the best talents Malaysia has to offer. This is mirrored in GSC’s reception of the HR Best Practices Award in the 2018 Malaysian International HR Awards.
As a leader in the entertainment industry, GSC has been paving the way as a pioneer in cinematic innovation; constantly reinventing the concept of the traditional multiplex. Today, GSC has also made equal strides in the progression of Human Resources; to be at the forefront of Talent Transformation and to spearhead the human resource advancement in the Malaysian cinema industry.
From Malaysia Onto The World’s Stage
GSC was also recently honoured with the Brand of the Year Award – National Tier (Malaysia) in the 2018 World Branding Awards. This prestigious award ceremony, organised by World Branding Forum, took place on 31st October in London’s iconic Kensington Palace, and is considered to be the ultimate celebration and acknowledgement of the best brands in the world. Brands from all over the globe were judged by the World Branding Forum’s 3-step evaluation process – Brand Valuation, Online Public Voting and Market Research.
“We are proud to be one of the brands to represent Malaysia in the World Branding Awards this year. It’s a humbling experience to flourish from a home-grown Malaysian brand to being recognised as a national icon on the international stage. Thank you Malaysia – your support and your patronage truly inspires us to serve you better,” added Ms. Koh Mei Lee.
