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The four awards bagged by Media Prima came from its two ground events, Gegaria Fest and Pentas Anugerah Juara Lagu (“AJL”) 32 Bergerak. The three silvers won were in the categories for:
• Best Event – Consumer: Gegaria Fest
• Best Event – Home-Grown: Pentas AJL32 Bergerak
• Best Event – PR/Guerrilla Marketing Stunt: Pentas AJL32 Bergerak
Meanwhile, the bronze award was won for:
• Best Event – Use of Bloggers / Influencers: Gegaria Fest
Datuk Seri Abdul Jalil Abdul Hamid, Chief Executive Officer of The New Straits Times Press (M) Berhad said: “Gegaria Fest is a first digital-centric event conceptualised and organised by Media Prima aimed at creating an avenue and opportunity, especially for the millennials, to connect, share and inspire the larger community. Everyone in the Gegaria Fest team played a significant role in successfully organising the event and are deserving of these recognitions.”
The amazing success of AJL32 would not have been possible without the success of the exciting guerrilla marketing stunt, Pentas AJL32 Bergerak. The event was a unique blend of young and upcoming musical talents that appeals to millennial viewers, a creative on-ground execution, solid content with great viral potential and strategic collaboration with partners that share AJL’s aspirations and target audience.
Johan Ishak, Chief Executive Officer of Media Prima Television Networks, said:
“Consumers and clients are demanding for all-things-digital and Media Prima did not let this opportunity slide. We recognised the need to appeal to the millennial viewers and our activation events, such as Pentas AJL32 Bergerak, did just that. That surprise live show on an operating Mass Rail Transit (MRT) train with two rising Malaysian artistes performing the AJL’s 12 finalist songs had everyone reaching for their mobile devices and spreading the fun to their online networks. These awards are testament that Media Prima is on the right path to achieve its mission to become Malaysia’s leading digital-first content and commerce company.”
The seventh edition of the Marketing Events Awards 2018 recorded 200 entries submitted across 28 categories from renowned event agencies around Southeast Asia. The awards this year was another significant achievement for the Group after winning the coveted Media Company of the Year and other prestigious accolades at The Sparks Awards 2018.
