Budiey
The Asia-wide talent search to find exceptional home cooks and aspiring presenters good enough to be crowned Asian Food Channel’s and Food Network’s next new Food Hero is back! Two talents will be selected and given the opportunity of a lifetime to star on either Asian Food Channel or Food Network.
Asian Food Channel and Food Network Make Dreams Come True in Annual Food Hero Search
From 11 May – 28 June 2015, aspiring talents will be able to download the new Food Hero application where they can upload video entries of themselves preparing and presenting a culinary dish or introducing their favorite dishes. The application, which will be available on Apple’s App Store and Google Play, will also feature tips on how to shoot a submission video as well as clips from last year’s Food Hero winners Sarah Benjamin and Michele Lean.
After submitting video entries, five promising entries will be shortlisted by the Asian Food Channel and Food Network team based on their personality, on-screen appeal and their ability to create engaging and creative content. The shortlisted entries will subsequently participate in a series of online culinary and travel-themed challenges.
Four finalists will then be selected and flown to Singapore where they will compete against each other in challenges that will showcase their hosting and cooking ability. Their performance in these challenges will finally determine who will be Asia’s new Food Heroes. The two winners will be announced in September 2015.
In 2014, Sarah Benjamin from Singapore and Michele Lean from Malaysia beat over 270 applicants to win the Food Hero title. Sarah starred in Must Try! Asia on Asian Food Channel while Michele went on to host Food Wars Asia on Food Network.
CheeK, head of creative, content and marketing of Scripps Networks Interactive, Asia Pacific said, “We are proud to have made Michele’s and Sarah’s dreams come true by hosting their own programs Food Wars Asia and Must Try: Asia on Food Network and Asian Food Channel respectively. Food Hero is a great way to identify and grow our local pool of on-air talent which is a crucial element of our channels’ content strategy. I can’t wait to see this year’s talents and make somebody’s dreams come true.”
Food Hero is a campaign run on Asian Food Channel (ASTRO Channel 703 – Malaysia and Brunei) and Food Network (ASTRO Channel 727 – Malaysia & Brunei).
About Asian Food Channel
The Asian Food Channel (AFC) is the region’s leading food-focused channel that celebrates the unique Asian culinary experience with the added touch of global flavor.
AFC entertains viewers with a range of local and international content from reality, lifestyle to travelogue program formats. It believes in celebrating the rich history and story behind Asia’s most beloved cuisines and continues to grow its library of originally produced Asian content, breaking boundaries with new and exciting programs such as Must Try: Asia, Amazing Food Challenge: Fun in the Philippines and How to Make It: Culinary Dreams.
In 2014, AFC was ranked the number one lifestyle channel among women aged 25-54 in Singapore and the number one lifestyle channel during primetime (6pm-12mn) among the same audience group in Malaysia respectively.
The channels’ online presence also continues to grow, with a popular website and Facebook page (over 1.72 million likes). AFC’s active social media presence has created a vibrant community where users can learn more AFC’s program offerings and interact by sharing their personal recipes.
For more information about Asian Food Channel please visit www.asianfoodchannel.com or Asian Food Channel Facebook page (www.facebook.com/asianfoodchannel).
About Food Network
Food Network is a unique lifestyle network that connects viewers to the power and joy of food. It is a trusted resource that strives to teach, inspire, empower and entertain viewers through engaging content hosted by authentic personalities, world-class chefs and culinary experts. The network offers a mix of local original productions and global programming featuring kitchen competition, culinary adventure, instructional cooking and home entertaining. Food Network is fully distributed in the U.S. and available in more than 100 countries and territories worldwide. The brand experience extends to companion websites, apps, a magazine and a line of branded products.
