Budiey
HALLMARK CHANNEL IS #1
RECORD PERFORMANCE OF BIGGEST LOSER ASIA DRIVES HALLMARK CHANNEL TO THE TOP
Monday, 8 February 2010, Singapore – Hallmark Channel is the #1 Astro English Channel in Malaysia during The Biggest Loser Asia’s timeslot as of the latest episode broadcast on Tuesday, 2 February 2010. It propelled Hallmark Channel to top by a significant 135% lead ahead of the second highest English Astro channel for viewers Astro 6+. Hallmark Channel also ranked 6thduring the same timeslot amongst all Astro channels (Source AGB Nielsen Media Research, Tuesday, 2 February 2010, 9pm, Astro 6+).
It is a big win for Hallmark Channel’s first local production, which has seen an upward ratings trend since its launch in November 2009. The latest episode nine which aired last Tuesday was 71% higher than the premiere episode amongst Astro 6+ (Source AGB Nielsen Media Research, Tuesday, 2 February 2010, 9pm), demonstrating The Biggest Loser Asia’s undeniable pulling power that has viewers repeatedly coming back for more.
Ms. Karen Johnston, Programming Director of Universal Networks International says, “The Biggest Loser Asia is the entertainment buzzword nowadays. The show clearly has great appeal and viewer engagement as seen with the high ratings of Hallmark Channel as well as the extensive presence online and in the news. We are confident The Biggest Loser Asia will continue its winning streak in Malaysia and soar to greater heights with its new episodes and the highly-anticipated live finale in March.”
Hallmark Channel completes the entertainment experience with unique viewer-engagement online offerings, such as viewers contests on its dedicated website, www.biggestloserasia.com, as well as contestant interaction on social networking website, Facebook. Fans are able to connect with the contestants directly online through weekly chat sessions on the Biggest Loser Asia’s fanpage, http://www.facebook.com/biggestloserasia.
The Biggest Loser Asia is an unscripted television series where overweight contestants from all across Asia undergo physical and health makeovers. The contestant who loses the most weight by the end of competition will win US$100,000 and a car.
THE BIGGEST LOSER ASIA
EVERY TUESDAY @ 9PM/ 8PM (TH/WIB) ON HALLMARK CHANNEL
