Budiey
ENCHANTEUR one of the leading mass market fragrance brands evolves with time in not just developing enticing new fragrances but also enhances its reach and engagement with the consumers. Famed for its French inspired fine fragrances that ignite the flames of romance, ENCHANTEUR is launching an advertising campaign which will tease the senses as part of its new fragrance introduction.
The new form of advertising is targeted at evoking the senses by way of “Sight”, Sound” and “Smell”. For the first time ever Malaysians will get to experience a multi-sensorial commercial that not only stimulates auditory and visually but also the olfactory.
ENCHANTEUR – Releases a new age advertising that teases the senses
“We are always exploring new ways to reach out to the consumers and to share with them our new scents. Audiences are now able to get a whiff of the fragrance being promoted as soon as the commercial is played in the cinema. This advertising campaign will be promoting the newly launched ENCHANTEUR PARIS EDT Fashionista and the commercial will be running for the next 3 months till February next year. Consumers can catch it at selected TGV Cinemas,” said Ooi Boay Khim the Product Group Manager for ENCHANTEUR.
For those who would like to experience the commercial which pleases your 3 senses, the commercial schedule is as per below:
| KL | KLCC | Hall 3 | 6th Nov – 19th Nov |
| Klang | Bukit Raja | Hall 1 | 20th Nov – 3rd Dec |
| Wangsa Maju | Wangsa Walk | Hall 9 | 4th Dec – 17th Dec |
| Sri Kembangan | The Mines | Hall 5 | 18th Dec – 31st Dec |
| Rawang | Rawang | Hall 5 | 1st Jan – 14th Jan 2015 |
| Negeri Sembilan | Seremban 2 | Hall 3 | 15th Jan – 28th Jan 2015 |
| Ipoh | Kinta City | Hall 3 | 29th Jan – 11th Feb 2015 |
| Johor | Tebrau City | Hall 1 | 12th Feb – 25 Feb 2015 |
Newly launched ENCHANTEUR PARIS fragrances:
| FRAGRANCE | SCENT COMPOSITION | CHARACTERISTICS |
| ENCHANTEUR PARIS FASHIONISTA | TOP NOTE – Bergamot, Passion | Fun / Trendy / Charismatic / Stylish / Energetic |
| HEART NOTE – Jasmine, Freesia, Rose | ||
| BASE NOTE – Amber, Cedarwood, Musk | ||
| ENCHANTEUR PARIS GLAM | TOP NOTE – Red Berries, Mangoes, Pineapple, Melon | Poised / Charming / Confident / Gorgeous / Sophisticated / Glamour |
| HEART NOTE – Rose, Mugeut, Gardenia | ||
| BASE NOTE – Amber, Cedarwood, Musk | ||
| ENCHANTEUR PARIS PRINCESSE | TOP NOTE – Apples, Gardenia, Peach | Sweet / Lovely / Irresistible / Sparkling / Delightful |
ENCHANTEUR range of products also consists of shower, talc and deodorant and is available at all major retail outlets, supermarkets, hypermarkets and pharmacies.
